Search Engine Optimization

SEO Services: what is covered, how we work and what you see each month

Name: The Adroit
Address: J-106, 1st Floor, Tower No. 7, International Technology Center, Navi Mumbai, 400614, IN
Telephone: +91 91521 91510

SEO is the work of making your website easy for search engines to crawl, understand and trust, and making its pages the best answer to what your customers type into Google and Bing. Where those customers are, from a few kilometres away to all of India or another country, is a strategy decision we make with you.

This page lays out exactly what an engagement with The Adroit includes.

Technical, on-page, off-page and local SEO
Changes made on WordPress, PHP and Ruby sites
Monthly Looker Studio report and review
Head office Navi Mumbai; teams Mumbai, Bangalore, Delhi

Talk to Us Call +91 91521 91510

SEO team at The Adroit reviewing search performance on a laptop

7+Years in digital marketing
120+Brands served
55+Team members
250+Projects delivered
100+Certifications held

Why The Adroit

An exhaustive audit comes first
We review your site, search data and competitors before we propose a geography and a plan.
A customised strategy and a one-year roadmap
Predefined KRAs, measured quarterly, so you can judge the work against agreed targets.
Our team makes the changes
On-page, technical, content, structured-data and performance changes are implemented directly on your site, whether it runs on WordPress, PHP or Ruby.
One report a month, then a review
A Looker Studio report in the first week of the month, followed by a review of priorities with your team.
A dedicated account manager
One person to talk to, with a maximum 12-hour turnaround time (TAT).
No ranking promises
No ranking is promised, because nobody controls one. Each month we say what we did so you can judge it.

What we do

SEO company in India
Choosing and running a national engagement.
SEO company in India
Local SEO
Location pages, business information and local intent across India.
Local SEO company in India
Hire an SEO expert
Technical, on-page, content and off-page SEO with a monthly report and a review of priorities.
Hire an SEO expert in India
AI answers (GEO and AIO)
How your business appears in AI-generated answers and overviews.
GEO and AIO services
Paid search alongside
Ads for the same buyers while organic work builds.
PPC services
Web development
Developers added to the same project when the SEO changes need building.
Web development services

How we work

Eighteen steps in five phases, shown here in four groups. The same process runs for every SEO client.

Audit and research
Technical audit, search, keyword and entity analysis, competitive analysis, Analytics and Search Console set-up.
On-site foundations
Content, site structure and meta tags, URLs, images and media, sitemaps and crawl monitoring.
Content, local and schema
Link building and internal linking, content creation, local SEO where the geography calls for it, structured data.
Authority and reporting
Off-page authority and outreach, then the monthly SEO performance report and priorities review.

One team, five cities

Head office in Navi Mumbai; teams in Mumbai, Bangalore, Delhi; clients across India worked with remotely.

Start with a website SEO audit and we will tell you plainly what needs doing first.

Get your website SEO audit

Awards and Recognition

Digital Agency Network — Verified Agency

Top Clutch Digital Marketing Company Government India

Top Clutch Digital Marketing Company Manufacturing India

Read our clients' reviews on Clutch

Read our clients' reviews on DesignRush

Read our clients' reviews on Google

In short

SEO services are the ongoing work of fixing what stops a site from being found, building the pages and signals that make it worth showing, and measuring what that brings in. At The Adroit that covers on-page, technical, off-page and local SEO.

No ranking is promised, because nobody controls one. How fast things move depends on your site, your competition and its history, and we say what we are doing each month so you can judge it.

Where you need to be found is decided by strategy, not by where your office is
An 18-step process, grouped into five phases
Changes made on your WordPress, PHP or Ruby site by our team
Monthly report, then a review of next month’s priorities

The scope

What SEO services actually cover

Agencies describe SEO in very different ways, which makes quotes hard to compare. This is how we divide the work and what you can expect to see from each part.

Area	What it involves	Where the work happens	What you see
Technical SEO	Crawlability, indexing, XML sitemaps, robots.txt, canonicals, Core Web Vitals, mobile usability, broken links, duplicate content, JavaScript rendering.	Code, templates, server settings, Search Console.	A prioritised fix list, then fixes shipped and re-crawled.
On-page SEO	Titles, meta descriptions, headings, content structure, search-intent alignment, internal links, images, URLs, FAQs.	The pages themselves, in your CMS or templates.	Updated pages, new pages where there is a gap, a cleaner structure.
Content and structured data	New and improved content, consolidation of thin pages via merges, redirects or canonicals, schema such as Organization, Service, Article, FAQ, Breadcrumb.	Your content library and page templates.	Fewer weak pages, clearer topical coverage, eligibility for rich results.
Off-page SEO	Link building, outreach, guest articles, digital PR, blogger outreach, listings and submissions. Quality and relevance over link count.	Other websites and platforms.	A monthly record of placements and mentions secured.
Local SEO	Location pages, localised content, consistent business information, location-specific intent.	Location pages, business profiles, listings.	Pages and profiles that match how people search near them.
Measurement	Google Analytics, Search Console and Bing Webmaster Tools setup, conversion tracking, index monitoring.	Your analytics and webmaster accounts.	A monthly report in the first week of each month.

Two things are deliberately kept separate from this scope: paid search, covered under PPC services, and visibility inside AI-generated answers, which has its own page at GEO and AIO services.

How an engagement runs

The 18 steps, grouped into five phases

Every engagement uses the same 18 steps. The early ones set the baseline; the later ones repeat each month as we measure and adjust.

Phase 1

Diagnose and set the baseline

Steps 1–5

01Technical auditCrawl, index, Core Web Vitals, mobile, broken links, duplicates, JS rendering
02Search, keyword and entity analysisIntent, related queries, questions, topics, conversational searches
03Competitive analysisContent, technical setup, backlinks, visibility, topical authority
04Analytics and Search ConsoleGA4, Search Console, Bing Webmaster Tools, conversion tracking
05Indexing and accessibility reviewRobots.txt, XML sitemaps, canonicalisation, directives

Phase 2

Fix and structure the site

Steps 6–10

06Content, structure and meta tagsTitles, descriptions, headings, intent, internal links, FAQs, depth
07URL recommendationsClean URL patterns with redirects planned
08Image and media optimisationFile names, alt text, compression, placement, captions
09Sitemap submission and crawl monitoringGoogle and Bing, then crawl and index status watched
10Header hierarchyA sensible H1, H2, H3 order on every page

Phase 3

Links, monitoring and content

Steps 11–13

11Link building and internal linkingOutreach, guest articles, digital PR, internal authority flow
12Search engine monitoringOngoing performance checks in Google and Bing
13Content creation and improvementNew pages; thin or overlapping content consolidated or redirected

Phase 4

Local signals and structured data

Steps 14–15

14Local SEOLocation pages, localised content, business information, local intent
15Structured dataOrganization, LocalBusiness, Product, Service, Article, FAQ, Breadcrumb, Person, Review, Event as relevant

Phase 5

Authority and reporting

Steps 16–18

16Off-page and authority buildingForums, third-party blogs, directories, Q&A, documents, digital PR
17Blogger outreachThird-party placements, contextual backlinks, brand mentions
18Monthly SEO performance reportLooker Studio, first week of each month, then a priorities review

Honest cost drivers

What makes SEO cost more or less

We do not publish prices, because two sites with the same page count can need very different amounts of work. We quote after reviewing your site. These eight factors move the effort, so you can sanity-check any quote, ours included.

Site size and complexity

A 20-page brochure site and a catalogue with thousands of pages need different audits, templates and monitoring.

Current technical health

Crawl errors, slow templates and duplicate content must be fixed before content work pays off.

Competition in your market

Crowded categories need more content depth and more authority work to be visible at all.

Content needed

Writing new pages, rewriting weak ones and consolidating overlaps is often the largest effort.

Off-page ambition

Outreach, guest articles and digital PR take effort per placement; quality costs more than bulk.

Geographies and languages

Each target market or language version needs its own pages, information and monitoring.

Platform and release process

Direct CMS access is quick; a formal release process takes more coordination.

Site history

Past migrations, drops or low-quality links can mean clean-up before growth work.

Be careful of any quote that lists a fixed number of keywords or links as the deliverable. Counting activity is easy; whether it helps your business is the harder question.

Who does the work

In-house team, agency or a mix

In-house SEO

Works when content and product change constantly and there is enough work for a specialist.
Watch for one person rarely covering technical, content and outreach equally; tools add cost.

Agency

Works when you want technical, content and authority skills together without hiring for each.
Watch for reports that count activity, and agencies that cannot touch your site.

Hybrid

Works when your team owns content and product knowledge while we handle audits, technical work, structure and reporting.
Watch for unclear ownership; we agree up front who edits what.

What we work with

Our SEO Toolkit

Established tools for crawling, research, tracking and reporting support the analysis; the judgement on what to fix first is ours.

Talk to the team near you

One team, five cities, and a strategy built around where your buyers are

Head office in Navi Mumbai; teams in Mumbai, Bangalore, Delhi; clients across India worked with remotely. Start with a website SEO audit and we will tell you plainly what needs doing first.

Technical and content audit
Geography and keyword strategy
Monthly report and review

Get your Website SEO Audit

Where we are

SEO services by city: the team near you

Our head office is in Navi Mumbai, with teams in Mumbai, Bangalore, Delhi. Each city page is for business owners in that city looking for an SEO company nearby; the geography your SEO targets is still decided by strategy, as explained above. We also work with clients in other Indian cities.

MumbaiOur Mumbai team, for finance, real estate, retail, media and services firms in the city.SEO company in Mumbai → Navi MumbaiOur head office. Manufacturers, clinics, institutes and service businesses around Vashi, Belapur and Kharghar.SEO company in Navi Mumbai → BangaloreOur Bangalore team, for software, startup and D2C businesses where sign-ups and online sales matter most.SEO company in Bangalore → New DelhiOur New Delhi team, for Delhi NCR businesses and institutions with many stakeholders.SEO company in New Delhi → Across IndiaHow to choose an SEO company for a business in any city, and how remote working with us operates.SEO company in India → Local SEOFor shops, clinics and multi-location businesses that win customers within a few kilometres.Local SEO company in India →

Want this for your business? Talk to Us

Questions

FAQs

SEO services cover the work that helps a website get found and chosen in search results: a technical audit and fixes, keyword and competitor research, on-page changes to titles, headings and content, content creation and clean-up, structured data, link building and authority work, local SEO where relevant, and monthly reporting. The scope table on this page shows each area, where the work happens and what you receive.

Technical SEO makes the site easy to crawl, index and use, including speed and mobile behaviour. On-page SEO shapes each page, from its title and headings to its content and internal links. Off-page SEO builds authority through links, mentions and placements on other sites. Local SEO adds location pages, business information and signals for people searching near a place. Most sites need all four in some proportion.

No. We group the steps into five phases: diagnose, fix and structure the site, links and content, local and structured data, and authority and reporting. The audit and research come first because they set priorities. After that, steps such as monitoring, content, link building and reporting repeat, so each month builds on the last.

Yes, where we have access. Whether the site is on WordPress, PHP or Ruby, our team carries out the page, template, schema and speed edits itself, so recommendations do not sit waiting. On a WordPress or other CMS site we need admin access. On a custom codebase we agree a release route with your team before work starts.

A monthly SEO performance report in the first week of the month, built in Looker Studio, followed by a review of priorities for the coming month with your team. It covers organic traffic, keyword rankings, impressions, clicks and click-through rate, organic conversions, landing-page performance, technical progress, content performance and backlink activity.

There is no honest single answer. It depends on the state of your site, how competitive your market is and the history behind the domain, such as past migrations or low-quality links. Fixing blocked crawling or broken pages can show up sooner than building authority in a crowded category. What we commit to is the work done each month and a report that shows what moved and what did not.

Site size and complexity, current technical health, how competitive your market is, how much content must be written or consolidated, the amount of off-page work, the number of target geographies or languages, and how changes are released on your platform. We quote after reviewing the site, so the price reflects your situation rather than a standard plan.

No, and be wary of anyone who does. Search engines decide rankings, and they change how they decide. What we control is the quality of the audit, the fixes, the content and the outreach, and the honesty of the reporting. Our reports show measured results as they happen and never a number promised in advance.

Read the full guide

9 sections with the detail behind this page

The detail behind this page, section by section. Open any heading to read it; everything stays on this page.

Where you are, and where you need to rank, are two different things

Start here

A business in Navi Mumbai may need to win “near me” searches within a few kilometres, or buyers across all of India, or in another country altogether. Your location tells us where we meet you. The SEO target is decided by what you sell and where your buyers are, and the strategy follows from that.

Local pack and “near me”Shops, clinics, restaurants and services that win customers within a few kilometres: business profile, location pages and local signals.
Your own cityCity-wide services and showrooms: city intent in the keyword universe, pages built around the areas you serve.
Another city or stateYou sit in one place, your buyers in another: location pages or a single strong page, decided by demand, not by where you are.
All of IndiaEcommerce, software, education and B2B: national keyword sets, topical depth and authority building across the whole site.
InternationalCountry or language targeting for export and SaaS businesses, with hreflang only when it is actually relevant.

Where you areOur head office is in Navi Mumbai; our teams are in Mumbai, Bangalore, Delhi. That is how we meet.

≠

Where you need to rankSet by your product, your buyers and the demand we find in research. One business can need more than one of the five rings at once.

Keyword universe

Which queries, questions and places are in scope, and which are not.

Site structure

Location pages, a single page per service, or both, decided by demand.

Content plan

What to write, improve or merge so the site covers its topics properly.

Authority building

Links and mentions that are relevant to the geography being targeted.

Local signals

Business information, profiles and localised content, only where local matters.

Measurement

Rankings and traffic tracked for the markets that were actually chosen.

Strategy decides all six. The city pages linked at the bottom of this page describe the team near you, not a promise to rank you in that city.

The SEO wheel: from website analysis to the monthly report

The engagement at a glance

The wheel shows the eleven strands an engagement draws on, from the first website analysis and keyword research through on-page work, link building and submissions to the monthly report. The phases above give the order; the wheel gives the whole shape.

SEO process wheel: website analysis, keyword research, competitor analysis, webpage optimisation, social media integration, blog submission, press releases, article submission, directory submission, quality link building and monthly report

We make the changes on WordPress, PHP and Ruby sites ourselves

The Adroit team working together at the Navi Mumbai office — Our team makes the site changes, not a to-do list for yours

Hands on the site

Many SEO reports end with recommendations that wait weeks for a developer. We build and maintain websites as well, so on-page, technical, content, structured-data and performance changes are implemented directly on your site. SEO-specific content creation and on-page updates are part of the work.

Your site runs on	Typical SEO changes we make	What we need from you
WordPress	Titles and descriptions, heading and content edits, internal links, redirects, sitemaps, schema, image handling, caching and speed fixes. See WordPress development services.	WordPress admin access.
PHP	Template-level meta and canonical fixes, URL routing and redirects, structured data output, pagination, rendering and performance. See PHP development services.	Codebase or CMS access and an agreed release route.
Ruby on Rails	View and layout changes for meta data and headings, routes and redirects, sitemap generation, schema, page-speed work. See Ruby on Rails services.	Codebase or CMS access and an agreed release route.
Another CMS or custom build	The same list, adapted to what the platform allows. If a change is not possible, we say so and give the nearest workable option.	CMS access, or a developer contact on your side.

If the site needs a rebuild rather than fixes, that is a separate web project; our website development services cover it, with the SEO groundwork built in from the start.

The monthly report, and what is in it

What you receive

Reporting is monthly. The report arrives in the first week of each month through Looker Studio, and a review of priorities for the next month follows with your team. No daily or weekly dashboards: movements over a few days are mostly noise.

Organic traffic
Keyword rankings tracked
Impressions, clicks, CTR
Organic conversions
Landing-page performance
Technical progress: fixed and remaining
Content performance
Backlink activity and placements

A figure appears in the report because it was measured, never because it was targeted in advance.

SEO or PPC, and when to use both

Two search channels

Both put you in front of people who are already searching. The right split depends on how fast you need enquiries and how long you can wait for them.

	SEO	PPC
Speed	Builds gradually; pace depends on site, competition and history.	Starts as soon as a campaign is approved and live.
What you pay for	The work: fixes, content and authority. No per-click charge.	Media spend per click or impression, plus management.
When you stop	Gains tend to persist, with upkeep as competitors move.	Visibility stops when spend stops.
Best suited to	Steady demand, informational searches, authority over time.	Launches, offers, seasonal pushes, testing demand quickly.

Many businesses run both: paid search covers the urgent terms while SEO builds the pages that eventually carry some of that traffic. Our PPC services page explains the paid side in full.

When SEO is not the right first move

A straight answer

SEO is a sound investment for many businesses, but not every business and not at every moment. Consider something else first if:

You need enquiries this week. Paid search is faster; SEO can follow.
A redesign or migration is about to happen. Plan the SEO inside that project.
Nobody searches for what you sell yet. Awareness channels may come first.
The site has no clear way to enquire or buy. Fix conversion before adding visitors.
The offer is not settled. SEO builds pages around a stable offer.
Nobody can approve content or give access. SEO stalls when the site cannot change.

SEO and AI-generated answers

Beyond ten blue links

People now get answers from AI assistants and AI summaries on results pages as well as from lists of links. The groundwork overlaps heavily with SEO: a crawlable site, clear content, structured data and a recognisable brand. Our entity analysis (step 2) and structured data work (step 15) feed this directly.

Visibility inside AI answers has its own tactics and measurement, so we handle it as a separate service: GEO and AIO services.

Migrations, redesigns and traffic drops

Special situations

Some SEO work is not routine growth. In these situations we start with a narrower, more urgent piece of work.

Before a redesign or migration

Crawl the current site, map old URLs to new, keep titles and structured data, plan redirects before launch.

After a launch that went wrong

Check for blocked crawling, missing redirects, lost metadata and broken templates; fix in order of impact.

A sudden fall in organic traffic

Separate technical causes, content changes, tracking faults and search-engine updates before changing anything.

Low-quality links or spam

Review the link profile and any injected pages, clean what can be cleaned, rebuild the signals that matter.

A domain or platform change

Redirects, canonicals, sitemaps and Search Console set up before the switch so equity carries over.

We cannot promise a recovery. We can find the cause, fix what is fixable and tell you plainly what is outside our control.

Looking for SEO expertise to bring onto your project?

Next steps

Hire an SEO expert to work on your site, or add developers to the same project when the SEO changes need building. Each page below has its own scope and a form to start the conversation.

Hire an SEO expert in IndiaTechnical, on-page, content and off-page SEO with a monthly report and a review of priorities.Hire an SEO expert in India → Hire WordPress developersCustom themes, plugins, WooCommerce and speed work for WordPress sites.Hire WordPress developers → Hire PHP developersCustom PHP applications, API work, upgrades of older code bases and maintenance.Hire PHP developers → Hire Ruby on Rails developersRails builds, version upgrades, API work and long-term maintenance for web products.Hire Ruby on Rails developers →

Start with a website SEO audit

We will tell you plainly what needs doing first.

Talk to Us Call +91 91521 91510

What's More

How Are We Different?

Customised Strategy

Standard & Flexible Plans

1 Year Roadmap

Predefined KRAs

Quarterly KRA Measuring

Maximum 12 Hours TAT

Dedicated Account Manager

Website Management Included

24x7 Looker Studio Report

Monthly Review

Exhaustive Audit

Your Success, Our Reputation

120+ brands have trusted us with their marketing and websites over 7+ years.
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