PPC (Pay Per Click) Services that are judged on return, not clicks

Paid media is any advertising space you pay for. PPC is the auction-driven buying model used for most of it, where you pay per click or per action. Performance marketing is the discipline built on top: choosing a measurable business outcome such as a lead or a sale, setting a target cost or return for it, and managing every part of the account against that target. An agency that says it does performance marketing should be able to tell you your cost per lead or return on ad spend by campaign, not only your click-through rate.

Google Ads (Search, Display, Shopping and Performance Max, YouTube, Demand Gen, App), Microsoft Advertising, Meta Ads (Facebook, Instagram, WhatsApp, Messenger), LinkedIn Ads, Amazon Ads and Flipkart marketplace ads, Taboola and Outbrain native advertising, programmatic display and video through DV360, connected TV and OTT, and JioHotstar and the Star Network, where we hold media-buying relationships and buy inventory on a client’s behalf. Quora, Reddit, X and app-install networks are used where the audience justifies them.

Search ads, Shopping and product listing ads, display and banner ads, video ads (skippable, bumper and in-feed), native ads, lead-gen form ads, call ads, app-install ads, remarketing and dynamic remarketing, carousel, collection, Story and Reel formats, sponsored content and InMail on LinkedIn, Sponsored Products and Brands on marketplaces, click-to-WhatsApp ads and connected TV spots. Most accounts run four or five of these together; the strategy decides which.

No. Where your agency is and where your ads are shown are two separate decisions. You might want an agency with a team nearby so you can meet in person, while your campaigns target a few kilometres around a showroom, a whole state, all of India, another country, or several of these at once. We structure the account so each geography has its own campaign, budget and target.

From what you sell and the margin on it, who buys it, where those buyers are, what your competitors are doing in each auction, and your seasonality and stock. That produces a platform mix with a budget per line, a campaign structure split by geography, a target cost per lead or return on ad spend per product line, and a measurement plan. The strategy is written down before launch and re-planned every month as costs and priorities change.

ROAS (return on ad spend) is revenue attributed to the ads divided by what the ads cost; a ROAS of 4 means four rupees of revenue per rupee spent. ROI (return on investment) goes further and subtracts the cost of goods and of running the campaign, so it shows the profit the business actually keeps. A product with a high margin can be profitable at a low ROAS, while a thin-margin product needs a much higher one to break even, which is why targets are set per business from its own margins.

It depends on your margin, not on an industry average. A product with 60% gross margin can be profitable at a ROAS of about 2; one with 15% margin needs roughly 7 to break even. We work out the break-even return for each product line with you first, set targets above it, and manage the account to those targets. Targets are set and reported against, never promised; anyone quoting a ROAS figure before they know your margins is guessing.

Yes, for anything meant to return money. Boosting a post is the quick route and gives you little control: a few generic goals, broad audiences and optimisation toward engagement. Ads Manager is the full system. You choose the business objective, build detailed audiences and exclusions including retargeting and lookalikes, control placements across Facebook, Instagram, Messenger and WhatsApp, pick the conversion event, run A/B tests, set bid and cost caps and daily or lifetime budgets, and use the pixel and Conversions API so Meta optimises toward purchases or leads. Boosting is fine for getting a post seen; Ads Manager is how you run advertising.

PPC buys visibility immediately and stops when spend stops; SEO earns visibility over months and keeps it. PPC gives precise, fast measurement and full control over geography, timing and message; SEO lowers blended acquisition cost over time. Most businesses serious about search run both, with PPC covering terms SEO has not yet won and moments that need speed, and PPC search-term data informing which pages SEO should build.

Traffic starts the day a campaign is approved, usually within hours. Meaningful performance data takes two to four weeks as the platforms gather conversion signals and we make the first structural changes. Accounts generally reach a stable, improving state in the second or third month, and the strategy is then reviewed and re-planned monthly.

Once a month, in the first week of the month, followed by a review of the next month’s priorities. The report covers spend and results against the agreed targets, performance by platform and by geography, lead quality where your sales team feeds it back, the tests run and what they showed, budget pacing and market notes, and the plan for the month ahead. We do not promise weekly or daily reporting or a live dashboard; the monthly cycle is where good decisions get made.

For accounts with a monthly ad budget of ₹50,000 or more per account, the ad account is created in, or transferred to, your name and we work inside it, so your history, audiences and conversion data stay yours. The analytics property and the conversion configuration follow the same condition. Below that threshold the campaigns run in an account we manage, with full visibility in the monthly report.

Our head office is in Navi Mumbai and we have teams in Mumbai, Bangalore, Delhi, each with its own page for businesses looking for an agency nearby. We also work with clients across India remotely. Wherever the client is, campaigns are targeted to wherever their customers are, from a few kilometres around an outlet to pan-India or overseas markets.