PPC (Pay Per Click) Services in India for businesses in any city, selling to any part of it

No. Where you and we are located has nothing to do with where your ads run. Your campaigns may target a few kilometres around one outlet, one city, several cities, a state, several states, all of India or an overseas market. The geography is a strategy decision made from what you sell and where your buyers are, and it is revisited monthly as data comes in.

PPC, or pay-per-click, describes how the media is bought: you pay per click or per result in an auction. Paid media is the wider set of bought placements, including television and streaming spots bought on reach. Performance marketing is a way of judging: the campaign exists to produce a lead, sale or install and is held to a cost or return agreed in advance. We run all three under one strategy, with ROI or ROAS as the yardstick.

Google Ads across Search, Display, Shopping and Performance Max, YouTube, Demand Gen and App campaigns; Microsoft Advertising; Meta Ads on Facebook, Instagram, WhatsApp and Messenger; LinkedIn Ads; Amazon and Flipkart advertising; Taboola and Outbrain native; programmatic display, video and OTT; Quora, Reddit and X where relevant; app-install networks; and connected TV and streaming media buying on JioHotstar and the Star Network, with both of which we have media buying relationships.

First by what you can serve: delivery, dealer, service and sales coverage define the eligible map. Inside it, each geography gets its own campaign, budget and target. The first split is a hypothesis built from your history and our benchmarks; after a learning period the budget is moved monthly toward the geographies producing the best cost per result that your capacity can absorb.

We start from your audience and the markets you want to reach. Ad copy, creative and landing pages are written for each audience rather than translated, and the two languages are tested against each other where an audience uses both. Where a market falls outside what we can serve well, we say so at the start and scope the campaign accordingly.

Boost gives Meta a loose engagement goal and broad targeting, so it spends on people likely to react to a post rather than buy. Ads Manager lets you choose the real objective, such as leads, WhatsApp conversations, purchases or installs; build detailed audiences from site visitors, customer lists and lookalikes while excluding existing customers; choose placements; set conversion events; run A/B tests on creative and copy; connect the pixel and Conversions API so Meta learns from real results; control budget and schedule precisely; and apply exclusions. For any business judged on cost per result, Ads Manager is the right tool and Boost is not.

ROAS compares revenue attributed to ads with ad spend. ROI compares the profit from the campaign with everything it cost, including fees, creative and your cost of goods. A campaign can have a good ROAS and a poor ROI when margins are thin. Targets for either are worked out from your margin and close rate before launch and agreed in writing; they are set per business and never promised in advance, because the auction, your competitors and your conversion rate are not under anyone's full control.

Where the monthly ad budget for an account is above Rs. 50,000, the ad account can be created in, or transferred to, your name, with us added as managers. Your data, history and audiences then stay with you whatever happens to the engagement. Below that threshold we agree the arrangement at kick-off.

Reporting is monthly. In the first week of each month you receive a report covering spend, leads or sales, cost per result and ROAS or ROI against target, split by geography, platform, campaign and product line, with what moved, why, and what was changed. A review call then agrees next month's priorities. Day-to-day questions are answered by phone or email in working hours. We do not run a weekly reporting cycle or promise a live dashboard.

Every account starts with a measurement plan. GA4 and Google Tag Manager carry the events; platform pixels and the Conversions API feed Meta, LinkedIn and Google; server-side tagging is used where it applies; calls and WhatsApp conversations are tracked as conversions; UTM naming is standardised; and closed revenue is imported back from your CRM or order system so the platforms optimise toward customers rather than clicks.

Yes to both. For overseas sales we run campaigns in the buyer's time zone and currency on Google, Microsoft, Meta, LinkedIn and Reddit, with demo bookings or orders imported from your systems. For marketplace sales we run Sponsored Products, Sponsored Brands and display on Amazon and Flipkart alongside your own-site campaigns, with pin-code and return-rate data fed into bids. Where listings or organic content need work first, see our marketplace management and social media marketing pages.