PPC (Pay Per Click) Agency in New Delhi: performance marketing for Delhi NCR businesses, wherever your customers are

Only if that is where your customers are. The city tells us where you are and where our team is; it does not decide the targeting. Depending on what you sell, your campaigns may run across Delhi NCR, across north India, across the whole country, in export markets abroad, or in several of those at once, each as its own campaign with its own budget and target.

Pay-per-click, or PPC, is the original name for search advertising billed per click. Paid media is the wider term for any bought placement: search, social, display, video, native, marketplace and TV. Performance marketing describes the way we run all of it: every rupee is tied to a measurable outcome such as a lead, a call, a purchase or an install, and judged against ROI or ROAS.

Google Ads (Search, Display, Shopping and Performance Max, YouTube, Demand Gen and App), Microsoft Advertising, Meta (Facebook, Instagram, WhatsApp and Messenger), LinkedIn Ads, Amazon and Flipkart marketplace ads, Taboola and Outbrain native, programmatic display and video, connected TV and OTT including JioHotstar and the Star Network through our media-buying relationships, and Quora, Reddit or X where the category is discussed there. Which ones earn budget is decided by your audience, not by a fixed list.

Yes, in almost every case. Boost gives Meta a vague goal and spends your money finding people likely to react to the post. Ads Manager lets you choose the real objective (leads, WhatsApp conversations, site visits, purchases), build detailed audiences from customer lists, site visitors and lookalikes, exclude people you do not want to pay for, control placements across Facebook, Instagram and Messenger, run A/B tests, optimise to a conversion event tracked by the pixel and the Conversions API, and set budgets and schedules precisely. Boost is a reaction button; Ads Manager is a performance tool.

Yes. We write, design and run campaigns with separate landing pages for each audience so the ad, the page and the form say the same thing. Which approach leads is a strategy decision for each audience, and many NCR accounts run more than one in parallel.

We start from where your buyers are and what a lead is worth in each place, then split the budget by geography and funnel stage on a ladder that runs from a hyperlocal radius through city, multi-city, state, multi-state and pan-India to international. Each level runs as its own campaign so cost per lead and return can be compared, and budget moves between them in the monthly re-plan as the data comes in.

ROAS is revenue attributed to ads divided by ad spend; it is what the platforms report and it is useful for comparing campaigns with each other. ROI takes your gross margin and every cost of the campaign into account, so it tells you whether the activity actually pays. We agree a target in writing for each account based on your economics. We do not promise a figure in advance; targets are set per business and reviewed against real data.

Monthly. The report arrives in the first week of each month and covers spend, conversions, CPA or CPL and ROAS by geography, platform and campaign, the changes made during the month and why, and the priorities for the month ahead. We then review those priorities with you. We do not promise weekly or daily reports or a live dashboard.

When the monthly ad budget is above Rs. 50,000 per account, the ad account can be created in, or transferred to, your name and we work inside it. That keeps the history, pixels, audiences and conversion data with you whoever manages the campaigns.

We agree one written definition of a lead before launch, log every structural change in the monthly report with its reason, name campaigns to a convention by geography and business unit, keep brand and non-brand search apart, and produce layered reporting from one reconciled set of numbers so leadership, marketing, finance and any in-house analyst each get the depth they need without the figures disagreeing.