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Team in Bengaluru · Head office Navi Mumbai

PPC (Pay Per Click) Agency in Bangalore for ads that run wherever your customers are

The Adroit is a pay-per-click and performance marketing agency with a team in Bangalore. We plan and run paid search, paid social, marketplace, native, video and connected-TV campaigns for businesses located in the city, whose buyers may be a few kilometres away, across India or in the US and Europe. Where the ads run is a strategy decision; ROI and ROAS are the yardstick. The full method is on our PPC services page.

You are here. Your buyers may be anywhere on the map.
7+years running paid media
120+brands worked with
55+team members
250+projects delivered
100+platform certifications

Awards and Recognition

Digital Agency Network — Verified AgencyTop Clutch Digital Marketing Company Government IndiaTop Clutch Amazon Advertising Company India 2026Top Clutch Digital Marketing Company Manufacturing India

// two different decisions

Where you are and where your ads run are two different decisions

You search for a PPC agency in Bangalore because you want a team you can meet, in your time zone, that understands your business. That is where we are. Where your campaigns are shown is decided by where your customers are, and we set that per client, per campaign, and revisit it every month as the data comes in.

Where you are: Bangalore

Our team in the city meets you at your office or ours for strategy reviews and creative approvals. Design, video, landing pages and development come from the wider agency at our head office in Navi Mumbai and our teams in Mumbai, Delhi.

In-person reviewsSame time zoneMonthly report

Where your ads run: the geography ladder

Each campaign is pinned to one rung, with its own budget, bids, creative and landing page. Many accounts run on two or three rungs at once.

  1. Hyperlocal radius
  2. City
  3. Multi-city
  4. State
  5. Multi-state
  6. Pan-India
  7. International
In short: A Bangalore SaaS company selling to the US, a clinic chain serving the city and a manufacturer with dealers in six states all want an agency nearby. They need three different accounts. The city is where we meet; the strategy decides the map.

// paid media we buy

Platforms we run from Bangalore

Paid search, paid social, programmatic, native advertising and media buying, chosen by where your buyers spend attention rather than by habit. Each platform below is described in depth on the PPC services page.

Google Ads

Google Ads

Search, Display, Shopping and Performance Max, YouTube, Demand Gen and App campaigns for installs and in-app events.

Microsoft Advertising

Bing, Yahoo and partner search. Often a larger share of search abroad than in India, with its own cost per click.

Meta Ads

Facebook, Instagram, WhatsApp and Messenger, run from Ads Manager with pixel and Conversions API, never the Boost button.

LinkedIn Ads

LinkedIn Ads

Sponsored content, lead-gen forms, InMail and matched audiences for B2B, SaaS and enterprise sales.

Amazon Ads

Amazon and Flipkart Ads

Sponsored products, brands and display on the marketplaces, tied to listing work from our marketplace team.

Taboola and Outbrain

Native advertising on publisher sites for content-led consideration campaigns and remarketing.

JioHotstar and Star Network

Media buying on streaming and television inventory through our direct relationships, for consumer brands.

Connected TV and OTT

Non-skippable spots on streaming apps and smart TVs, bought by audience and region rather than by channel.

Programmatic display

DSP-bought display and video across exchanges, with audience, contextual and retargeting segments.

Quora, Reddit and X

Comparison-stage intent and community placements where the audience justifies the spend, often for software.

// formats

Ad types we build and test

The format follows the funnel stage and the platform. Copy, creative and landing pages are produced by the agency's own design and video teams.

Search ads

Text ads on Google and Microsoft against intent keywords.

Shopping and product ads

Feed-driven listings with price and image on Google and marketplaces.

Display and banner

Responsive and static banners on the Display Network and DSPs.

Video

Skippable, bumper and in-feed on YouTube; spots on CTV and OTT.

Native ads

In-feed placements on publisher sites via Taboola and Outbrain.

App-install ads

Google App campaigns and app networks judged on post-install events.

Lead-gen forms

Native forms on Meta and LinkedIn that pre-fill from the profile.

Call ads

Click-to-call units for services that close on the phone.

Remarketing

Standard and dynamic remarketing to visitors, carts and stalled trials.

Carousel, collection, story, reel

Meta and Instagram formats for products and short video.

Sponsored content and InMail

LinkedIn feed posts, documents and message ads for B2B.

Sponsored products and brands

Marketplace ads on Amazon and Flipkart that sit inside search results.

// the core promise

How the strategy is built, and rebuilt every month

Platforms and formats are tools. The work is deciding who to reach, where, with how much, and then changing the plan as results come in. Targets are set per business against ROI or ROAS; they are agreed, not promised.

  1. Audience and intent research

    Who buys, what they search, which platforms they use, and what competitors bid on.

  2. Geography and budget split

    Rungs of the ladder chosen per product line; budget divided by geography and funnel stage.

  3. Bidding, creative, landing pages

    Bid strategy per campaign, ad variants, and pages built to convert that audience.

  4. Conversion tracking

    GA4, Google Tag Manager and server-side tagging where applicable, wired before the first rupee is spent.

  5. Launch and test

    Structured tests on audiences, creative and placements, with CTR, Quality Score and CPA as early signals.

  6. Monthly re-plan and scale

    First week of each month: the report, what moved, and next month's priorities. Winners get budget.

// platform mix by stage

Which platform carries which stage of the funnel

The question is rarely "Google or Meta". It is which platform owns which job, and how much of the budget each stage deserves for your margin and sales cycle. A typical shape, adjusted per account:

AwarenessYouTube, Meta Reels, native via Taboola and Outbrain, JioHotstar and connected TV for consumer brands, LinkedIn thought-leadership for B2B. Judged on reach and branded-search lift.
ConsiderationGoogle Search on problem and comparison terms, Microsoft Ads abroad, Quora and Reddit, software-review sites for SaaS. Judged on cost per qualified visit or demo.
IntentGoogle Search on product, brand and competitor terms, Shopping and Performance Max, Amazon and Flipkart, App campaigns. Judged on CPA, CPL or ROAS by SKU or plan.
Conversion and retentionRemarketing on Google and Meta, LinkedIn matched audiences, customer-match lists for upgrades and repeat purchase. Judged on recovered conversions and repeat rate.

// four Bangalore businesses, four maps

What "where the ads run" looks like in practice Illustrative

Composite examples of the kind of business that searches for a PPC agency in Bangalore. None is a named client; each shows how the geography, platform mix and yardstick change while the agency stays the same.

SaaS company selling to the US and EU

International
Geography
One campaign set per country, in local currency, scheduled to the buyer's business hours.
Platforms
Google and Microsoft Search, LinkedIn campaigns against your target account list, review sites, YouTube.
Judged on
Cost per activated trial and payback period, not sign-ups.

D2C brand shipping pan-India

Pan-India
Geography
All of India, split by metro tier and by delivery performance, with tailored creative where it lifts results.
Platforms
Meta catalogue ads, Performance Max and Shopping, Amazon and Flipkart, YouTube and CTV for launches.
Judged on
ROAS by SKU and repeat-purchase rate.

Dental chain with clinics across the city

City-wide
Geography
Bangalore only, one campaign per clinic radius so each location wins its own neighbourhood.
Platforms
Google Search and call ads, Meta lead-gen forms, remarketing to site visitors.
Judged on
Cost per booked appointment, imported from the clinic software.

B2B manufacturer with dealers in six states

Multi-state
Geography
Six state campaigns with budgets weighted to dealer coverage and seasonal demand.
Platforms
Google Search, LinkedIn to procurement titles, YouTube product demos.
Judged on
Cost per qualified enquiry passed to a dealer, via offline conversion import.

// the yardstick

ROI, ROAS and CAC: what we optimise to, and why it is not the click

Every account has one number it is judged on. For Bangalore's product-led companies that number sits past the first conversion: an activated trial, a paid plan, a repeat order. We instrument the account to see it, and train the platforms on it.

ROAS
revenue from ads ÷ ad spend = ROAS

Return on ad spend looks at media cost only. Right for ecommerce and marketplaces where revenue is known per order.

ROI
(revenue − total cost) ÷ total cost = ROI

Return on investment includes margin, fees and production. Right for B2B and SaaS where a lead becomes revenue months later.

CAC / CPA / CPL
spend ÷ new customers = CAC

Cost per acquisition, lead or customer. Useful as an operating target when revenue per customer is stable.

Step 1

Click or view

What the platform sells you. Never what we optimise to.

Step 2

Sign-up, install, enquiry

Cheap and plentiful. Good for early learning, poor as a long-term target.

Step 3

Activation or qualification

Trial reaches the aha moment, lead passes qualification, first order ships.

Step 4

Revenue

Paid plan, closed deal, repeat purchase, imported back so bidding chases this.

Set, not promisedThe target ROAS or CAC is agreed per business before launch, from your margin and sales cycle. We do not publish or promise results; the monthly report shows where the account stands against the agreed number.

// conversion tracking and attribution

Tracking that survives browsers, consent banners and long sales cycles

Measurement is set up before launch and checked every month. Where product or CRM events represent revenue, they are sent back to the ad platforms so the algorithms learn from money, not page views.

Google Analytics 4GA4Events, audiences and attribution models
Google Tag ManagerOne container, versioned and documented
Server-side taggingWhere applicable, for data browsers block
Offline conversion importClosed deals from your CRM matched to the click
Consent Mode and CAPIMeta Conversions API; measurement that holds under consent rules
Looker StudioLooker StudioThe monthly report, built from the same data

// reporting

One report a month, read together

In the first week of each month you receive the report for the month just ended and we review next month's priorities with you, in person in Bangalore or on a call. It is one document per account, not a stream of dashboards.

  • Spend, conversions and the agreed yardstick (ROAS, ROI or CAC) by campaign and by geography.
  • What changed and why: tests closed, budgets moved, keywords and audiences added or cut.
  • Next month's plan: where budget shifts, what gets tested, what gets scaled.
  • Spend by rung of the geography ladder
  • Conversions and yardstick per platform
  • Tests closed, budget moves, next month's priorities

// who owns the ad account

Your account, or ours: it depends on the budget

Ad spend is always paid to the platforms, never routed through us. Ownership of the account itself follows a simple rule.

Above Rs. 50,000 a month per account

You can own the ad account

The Google Ads, Meta or LinkedIn account sits in your name and billing. We are added as managers, build and run everything inside it, and all history stays with you if we ever part ways.

Below that threshold

We run it from our manager account

Smaller accounts run under our manager account with you as the advertiser. You see the numbers in the monthly report and keep the creative, landing pages and tracking we build.

The Adroit team at work

// the people

A team in Bangalore, an agency behind it

Our Bangalore team handles strategy, account management and reviews with you. Certified specialists for each platform, designers, video producers and developers work from our head office in Navi Mumbai and our teams in Mumbai, Delhi, so a landing page, a Reel or a tracking fix never waits for a third party.

Navi Mumbai, head officeMumbaiBangaloreNew Delhi100+ certifications
Book a meeting in Bangalore

// more from The Adroit

PPC in other cities, and other services for Bangalore businesses

Where our Bangalore clients are located: Koramangala, HSR Layout and Indiranagar startups and D2C brands; Whitefield, Marathahalli and Electronic City technology and IT services; Hebbal and Devanahalli real estate and aerospace suppliers; Jayanagar, JP Nagar and Malleshwaram hospitals, schools and retail; Peenya and Jigani manufacturers. Where their ads run is a separate matter.

Questions

FAQs

Yes. Our Bangalore team runs strategy, account management and in-person reviews at your office or ours. The Adroit's head office is in Navi Mumbai, with further teams in Mumbai, Delhi; platform specialists, designers, video producers and developers from those offices support every Bangalore account.

No. Where the agency sits and where the ads run are separate decisions. You choose a Bangalore agency so you can meet in person and work in one time zone. Your campaigns target wherever your customers are: a few kilometres around a clinic, the whole city, several states, all of India or overseas markets. Many accounts run two or three of these at once, each with its own budget and target.

From your sales data and margins first, then from search demand and auction cost in each candidate region. We pick a rung on the geography ladder for each product line, split the budget by region and funnel stage, and review the split every month. A region that converts but does not pay back loses budget; one that over-delivers gets more.

Google Ads (Search, Display, Shopping and Performance Max, YouTube, Demand Gen and App campaigns), Microsoft Advertising, Meta across Facebook, Instagram, WhatsApp and Messenger, LinkedIn Ads, Amazon and Flipkart advertising, Taboola and Outbrain native, programmatic display and video, connected TV and OTT, and media buying on JioHotstar and the Star Network through our direct relationships. Quora, Reddit and X are added where the audience justifies it.

Yes, and it is one of the most common briefs we receive in Bangalore. The account is built per country rather than as one international campaign: local currency, landing pages written for that market, ads scheduled to the buyer's business hours, Microsoft Ads and review sites alongside Google, LinkedIn campaigns against a named target-account list for enterprise deals, and consent and tracking set up to work under European privacy rules.

The Boost button gives Meta a vague goal, so it finds people likely to react to the post. Ads Manager lets you choose the real objective (purchases, sign-ups, installs, WhatsApp conversations), build detailed and lookalike audiences, exclude existing customers, pick placements across Facebook, Instagram, Reels and WhatsApp, run A/B tests, set budget at campaign level and connect the pixel and Conversions API so Meta optimises toward the event that represents revenue. Boosting measures reactions; Ads Manager measures customers.

ROAS is revenue from ads divided by ad spend, which suits ecommerce and marketplaces where revenue per order is known. ROI takes margin, fees and production into account and suits B2B and SaaS where a lead becomes revenue later. We agree one yardstick per account before launch, together with a target cost per acquisition or lead where that is more practical, and report against it every month. Targets are set from your numbers; they are never promised.

Ad spend is always paid by you directly to Google, Meta, LinkedIn or the other platform. Where monthly spend is above Rs. 50,000 per account, the account can sit in your ownership and billing with us added as managers, so all history stays with you. Below that, the account runs under our manager account with you named as the advertiser.

Formally, once a month. In the first week of each month you receive the report for the previous month and we review next month's priorities with you, in person in Bangalore or on a call. Day-to-day optimisation continues throughout the month, but we do not run weekly reports or live dashboards; one well-read monthly document works better than a stream of numbers.

We start from your audience and the markets you want to reach. Most B2B and SaaS accounts in Bangalore are aimed at professional audiences who search with specific, technical terms. Consumer, healthcare, education and real estate campaigns often run several audience tracks together. Where a campaign needs something we cannot serve well, we say so at the start and scope the work accordingly.

Access to any existing ad accounts and analytics, your margins or target cost per customer, a view of where your current customers come from, and the people who approve creative. We then run a discovery call, audit what exists, and come back with a strategy, a geography and budget split and a tracking plan. Campaigns typically go live within a few weeks of approval, and the first monthly report follows in the first week of the next month.

What's More

How Are We Different?

Customised PPC Strategy

Dedicated Account Manager

Maximum 12 Hours TAT

24x7 Looker Studio Report

Bi-weekly Reviews

End to End Service

Creatives & Landing Pages

Your Success, Our Reputation

A few of the 120+ brands we have worked with across 7+ years and 250+ projects. Our team of 55+ works from Mumbai, Navi Mumbai, Bangalore, Delhi, with our head office in Navi Mumbai.

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The Adroit Reviews by Clutch

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