Who We Are?
We’re a diverse group of experienced, bright, resolute and of course adroit individuals based out of Mumbai, India that range from designers to developers, strategists to marketers. If your digital endeavours are tied up in the matrix then we have the capability of devising a solution with the path of least resistance!
At The Adroit - Every Idea Is Worth Exploring Every Problem Is a New Opportunity Every Solution Is a Fresh Beginning
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What We Do?
The Adroit is a full-service Best Digital Marketing Agency in Mumbai, India offering coherent and bespoke digital marketing services for brands and startups, with a vision of building superior digital products and services. In other words, we give our clients the proverbial wings to make their ideas soar high in the digital landscape!
We Transform Your Ideas Into Digital Reality
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In today's digital world, your business needs a digital strategy to leverage digital media, where content is fire and social media is gasoline. Digital Marketing is no longer about the stuff that you make, but about the stories you tell.
It is about creating a digital-real-estate in the minds and lives of the audience.
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The Team at The Adroit are a group of highly-skilled, experimental and fearless professionals in every sense of the word. It was a wonderful experience to see the instantaneous change and impact they drove on our page with their fun, strategic and consistent campaigns.
Mr. Ravi Hudda - Chief Digital Officer,
The Adroit is a team of passionate marketing professionals who have consistently contributed to our organization with digital support and assistance. They have always responded to our queries and helped us create an urban digital presence with modern designs that produced definite results.
Luvkesh Agarwal - Founder & CEO,
The Adroit Team is sharp, savvy, and surely ahead of the pack. With their clever and data-driven solutions, we’re now able to reach and convert new leads into loyal customers every day. Our numbers continue to grow consistently every month.
Naresh Soni - Manager Marketing,
Weavings Manpower Solutions Pvt Ltd
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What is Digital Marketing?
Digital marketing refers to advertising delivered through various digital channels namely social media marketing, email marketing, search engines optimization, websites, and mobile apps, etc. It is the act of promoting and selling products and services by leveraging online marketing strategies.
In today's world, the majority of buying decisions are made online.
With that in mind, having an online presence is a must - regardless of what you sell or offer.
The key is to devise a digital marketing plan that positions your brand in all of the places where your fans already congregate. That is precisely where you desire to be. Using several interactive platforms to communicate with them in various ways.
1. Content - To keep them informed about your brand, business, industry, current events, and so on.
2. Graphics - Using innovative and visually appealing graphics to entice potential customers.
3. Social Media Marketing - To share that content and engage with them as followers.
4. Search engine optimization (SEO) - To optimise your content and make your content more visible while people are looking for the knowledge you've written about.
5. Ads - To drive paid traffic to your social media handles and website, where visitors can view your posts, sales, and deals, among other things.
6. Email Marketing - To keep in touch with your audience to make sure they're always getting the answers they're looking for.
When you bring all of these pieces together, you'll have a digital marketing process that's both effective and simple to use.
Why do companies use digital marketing?
In today’s day and age, the manner in which businesses approach their customers has undergone a massive shift. There has been an amplified usage of online platforms and the days of traditional marketing have taken a step back. The proliferation of online platforms is so much so that digital marketing has become a must-have tool to have a successful business.
For companies, Digital marketing can bring forth a lot of opportunities and growth to businesses. It paves the way for an increased exposure, higher traffic, engagement, and undoubtedly, more sales. By employing digital marketing, your brand can attract an enormous audience with little spending, and you can also measure/track their behaviour across your website.
The pool of potential customers that are present online is a much larger group of people than you are likely to be able to attract locally.
How much does digital marketing cost?
In this era of digitalization, everyone is moving towards the internet, marketing has also found its ways to it. Numerous factors influence digital marketing pricing and budgeting; the size of your business, the nature of your project, and the project’s scope of work are the most important factors considered. Digital marketing is much cheaper and more measurable than traditional marketing.
The affordability of digital marketing services is subjective. It varies from agency to agency, depending on their norms and quality standards. The average cost for social media management may cost you from 30k to 1.5 lacs per month based on the number of posts & campaigns defined in the scope.
When it comes to digital marketing services for businesses, one can always choose from a variety of personalised and customizable bundles. Since digital marketing is a proactive and continuous process, your budget can increase as your market develops.
Who needs digital marketing?
Digital Marketing is basically the practice of promoting any product or service or even an idea that you might have through the internet. You, your brand, and your products tend to attract a larger audience by employing digital marketing and enable you to target your niche directly.
In today’s digital era, people have rapidly transitioned to using digital platforms in everyday life, digital marketing campaigns have become prevalent in the market by making the use of search engine optimization (SEO), search engine marketing (SEM), content marketing, e-commerce marketing, social media marketing, and email marketing.
How shall I choose the best Online Marketing Agency or Digital Marketing Agency for my brand?
Many companies opt for a digital marketing agency over in-house marketing, simply because of the expertise, quality and consistency. When it comes to choosing the best digital marketing agency for your business - it is a decision that shouldn’t be taken lightly, especially if it’s your first time.
You may be wondering, "How do I choose the right digital marketing agency for me?".
To begin, evaluate the packages that a company is selling and determine your marketing needs and what you want to achieve with an digital marketing company. Do they align with what you want your company to accomplish? You need an digital marketing agency that is capable of meeting your requirements.
The best way to figure out if an organisation is right for you is to look at the results they've produced. Examine their clientele, campaigns, case studies, and work to see if it meets your company’s requirements. Once you've narrowed down a list of digital marketing agencies that you're interested in working with, contact them to express your interest.
What role does digital marketing play for a brand?
The role of digital marketing is to help your company generate new traffic, leads, and sales by engaging with people who are searching for your products and services. Email, social media, search engine optimization, Google AdWords, and other tools and strategies are all used in online marketing. The idea is to reach potential customers, where they spend their time reading, searching, shopping and socializing online.
The purpose is also to assist you in making more money from your marketing efforts. Online marketing is relatively cost-effective as compared to traditional marketing, with a high return on investment (ROI). With over 4 billion people online and 2 billion of them shopping online, there are plenty of ways to reach people who are interested in your company and its services. You can promote your business to people who specifically suit your target market and interests using digital marketing.
If you'd like to learn more about how digital marketing can help your company expand, contact us to find out how a personalised digital marketing strategy can help you reach new heights!
How can a digital marketing company improve your business?
Digital marketing could be the missing link in your company's expansion plan. Online marketing is critical in helping a company develop and scale, but many business owners and executives are simply unaware of its advantages & there a digital marketing company can help!
Digital marketing strategies can help you communicate with new and current customers, create more leads, and sell your products or services more effectively in a variety of ways. Since the advent of the internet and social media, businesses have a rare opportunity to build a cohesive identity through digital marketing. From sharing your logo, name, and slogan through social media sites to designing a website with professional graphics, a digital marketing agency can help you create a holistic entity online and extend your customer outreach.
You can reach the customers who are most likely to purchase your goods or invest in your services using digital marketing. While television commercials cast a wider demographic, paid online marketing strategies allow you to narrow your target by only showing your advertising to users who have shown interest in your niche.
Whether you're a small business selling local products and services or you're looking for a low-cost way to attract customers, opting for a digital marketing agency will help you achieve your business goals.
What are the types of services provided by a good digital marketing company?
In most cases, full-service digital marketing agencies (like The Adroit) offer Social Media Marketing, Branding & Digital Strategy, Influencer Marketing, Search Engine Optimization (SEO), LinkedIn Marketing, Email & SMS Marketing, Marketplace Management, etc.
Social Media Marketing - The method of attracting traffic or attention to a brand page or website through social media platforms. It assists in the promotion of a product or service on platforms such as Instagram, Facebook, LinkedIn, Twitter, etc.
Branding & Digital Strategy - It’s the strategic process of telling potential customers what your business is all about: who you are, what you care about, why they should work with you, and what they should expect from you via online channels.
Influencer Marketing - Influencer marketing helps with brand endorsement and product placements with the help of prominent personalities in an organic way. Influencers include well-known celebrities or personalities, as well as organisations with a high degree of expertise and following or social clout in their respective fields of work.
Search Engine Optimization (SEO) - Search Engine Optimization is the crucial process of improving & advancing your website to get organic, or unpaid, traffic from search engine result pages.
LinkedIn Marketing - Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business.
Email & SMS Marketing - The combination of email marketing and SMS allows you to communicate with the right and specific people in a personalised way.
Marketplace Management - Listing items, handling inventory, building a storefront, and optimising the content on Amazon and other marketplaces are all made easier with Marketplace Management Services.
Hiring a good digital marketing agency is a key component of effective internet marketing, from reacting to customer complaints and queries on social media to establishing the company as an expert in a niche.
Why should I hire a digital marketing agency?
The term "internet marketing" denotes much more than the literal meaning of those two words. As a result, when you decide to pursue digital marketing as the main avenue, it can be daunting because it covers a wide range of marketing possibilities, and you may not know where to begin!!
For this solid reason, many businesses choose to outsource, as part of their digital marketing strategy to a digital marketing company.
Hiring an in-house team for digital marketing, can prove to be a costly affair & drain the annual marketing budget. On the contrary, a digital marketing agency in Mumbai is affordable, flexible & presents you with your desired outcome.
One of the more compelling reasons to employ a digital marketing agency for a start-up is cost. When you employ a digital marketing firm, you get access to an entire team of experts for the same price as hiring a single in-house team. It makes more sense to hire an external digital marketing agency to test the digital marketing efforts first, allowing them to incubate the brand.
After that, you'll be able to see it from a different angle and gain a new perspective! With years of experience and knowledge working with a wide range of brands, you can be assured that an digital marketing agency can only use the most cutting-edge and effective marketing techniques.
Another vital plus point is measurable results. No business would want to make investments that bring no good results. Using monthly or quarterly reports, the best digital marketing agencies in Mumbai or any other city will help figure out Key Performance Indicators (KPIs), which in turn help you realize how your marketing efforts are performing in relation to your targets.
These are just a few of the reasons why hiring an digital marketing agency is more feasible for a business.
What all digital marketing services I should avail for my brand?
Digital marketing is equally vast as traditional marketing for promoting or selling your products and services. A right digital marketing agency like The Adroit can only identify most suitable digital marketing services or platforms to be used for promotion of your product. Availing digital marketing services is completely depends on your requirements & budgets.
Why select a digital marketing agency in Mumbai, India?
Mumbai has not only produced some of the best digital marketing agencies in the world rather it has become a hub of digital marketing agencies in India like Bangalore is known for IT.
If you want to choose a digital marketing agency on geography basis then Mumbai is the right choice because the kind of exposure a digital agency gets here, nowhere in the world is possible. Commuting to Mumbai is quite convenient than any other city in India.
What makes The Adroit best digital marketing agency in Mumbai & Navi Mumbai?
Team at The Adroit has an average digital marketing experience of 14+ years dealing with top brands in India. We strongly believe in deploying an experienced & skilful resource to the projects to ensure expected results.
Unlike other Digital Marketing Agencies, The Adroit offers package-based digital marketing services to achieve expected results in a stipulated budget. The Adroit is an only digital marketing company that offers KPI-based services to its clients, ensuring a defined set of results month over month.
We also have a monthly review system & reporting process, which provide our clients periodic updates on results, progress & work done!
What is the future of digital marketing?
Digital marketing has continued to grow at a very impressive rate and as per research, it is going to see an upward trend in the future. With the way businesses have adapted to the digital shift, there will be more and more opportunities coming in. Thus, being creative, innovative, hopping on trends, and staying updated with the latest happenings becomes a basic necessity for every digital marketer.
People everywhere have grown accustomed to the new normal and are very comfortable with the world online, be it for shopping, ordering food or medicines, or even carrying out banking transactions online.
What is the difference between Digital Marketing Agency & Online Marketing Agency & Online Marketing Company?
There is little difference in terms Digital Marketing & Online Marketing. Digital marketing is a term which also includes the marketing through electronic devices other than online marketing like broadcasting, digital OOH advertisements, podcasts and e-books etc. while Online marketing is a subset of Digital Marketing where marketing platforms like emails, websites, social media are used.
What are the disadvantages of digital marketing?
While one cannot deny the power that Digital Marketing holds, there are some challenges associated with this means of marketing,
Skills and trainingWe live in an era where tools, platforms, trends, and technology are evolving at a rapid pace. To keep up with the technological advancements, it becomes essential to ensure that your team possesses the right skill set and expertise to execute digital marketing with success.
Time consumptionStreamlining online campaigns and creating marketing content requires a lot of time. One must focus on a strategy that the company needs the most and plan its content accordingly.
Worldwide competitionWhile you can without a doubt attract and reach a global audience with digital marketing, you also face global competition. This challenge of establishing a unique voice becomes a pressing challenge that every agency often finds difficult to overcome.
Complaints and feedbackAny form of backlash, negative comments, or feedback contribute to tarnishing your brand’s image and is visible to your entire audience.
Security and privacySecurity is the primary requirement for any brand. Hence, as a digital marketer, you must take website protection seriously.