Link-Building Strategies That Actually Work in 2023
Who said link-building was an easy task? It's harder than you think. That is why many people still find it difficult to build moving links to their sites. Earlier, the focus was on quantity rather than quality; however, today this scenario has changed.
Remember, link-building is a gradual process, and instead of listing multiple strategies, we have gathered some effective tactics that work. Though blogging has proven to be effective in getting backlinks for your website, there are plenty of other equally effective ways.
This post will show you different ways in which you can effectively work on link-building strategies.
What is a Link-building Strategy?
Link-building refers to tactics that are adopted by marketers and link-building strategists to get websites to link back to their own.
For instance, if you are running an e-commerce website that sells handbags, you can write a blog about different ways to store your handbag effectively. Another website that discusses the same issues will link to your blog so that other users can find more information on the topic.
The essential role of Link-Building Strategies
If you are wondering what an SEO link-building strategy is, then you have come to the right page.
Link building is an essential SEO strategy that is used to determine rankings and who gets first-page search results. The ranking is decided based on how many links lead to your site and their quality.
If the quality, trust, and authority that are represented by the site linking to you are high, your sales page and blog post will appear high on the search result page.
Not only that but links also help users find your site, which can increase traffic and trust. After all, it builds more trust among users when they know that other sites are talking about you.
Let us discuss some link-building strategies.
Various tactics can be helpful in SEO link-building strategy; however, which one should you invest in? How do you get quality links for your site?
1. Use a Guest Blogging strategy.
Guest blogging is not dead yet. It's just that its sole purpose of generating links is dead. Nobody prefers to post on a site that is not related to their niche. Search engines have become smarter and can easily guess that you are not guest blogging to add value to it.
To enjoy the rewards of guest blogging, you require a proper, authentic strategy. You should create a unique and creative piece of content for the other sites that are relevant, authoritative, and attract your users. When you work selectively, you will generate high traffic and quality leads.
2. Make use of infographics.
Various companies make use of infographics, as they are quite effective. Infographics are still effective and play a vital role in SEO link-building strategies. The infographics help generate traffic for your post and, at the same time, earn quality links without even working for them.
What should you do? Hire a graphic designer and ask them to design an infographic for you. Infographics are perfect for communicating any idea creatively.
3. Be active on social media.
Everyone is hooked up to social media, which has certainly revolutionized marketing trends and can be a huge bonus for your link-building strategies. If you are not that active on social media, you are doing your brand a disservice. Become more active and share new posts, images, and updates that can help your users find what they are looking for.
When you are active on social media, it boosts engagement, even if you are new. You are exposing your brand to people who get to share your post with their target audience. This helps increase your brand's visibility.
4: Resource links from the trusted site
Using links from trusted sites can be helpful. Resources work like a guide that you create and compile for the audience. If the leading sites have listed your blog in their industry, their users can find what they are looking for.
These resources are an efficient tool for marketing. You can extract links from email outreach as well, just by emailing everyone whose blog you have included.
5: Work on growing your brand.
Another strategy for building links is to work on growing your brand. Your brand grows out of you and expresses itself externally. For link building, identify the people who will link you with their brand.
These natural links are editorially earned and organic in appearance. It's not paid for in any way. A natural link gives you credit, which is much needed.
6-Check out your competitor's backlinks.
If your competitors are running way ahead of you, then you should check them out. They may be on the right track. Spy on your competitors and understand where their links are coming from.
Spying will give you an insight into what kind of keyword ranking they have used and what strategies they have used to succeed.
So how can you check your competitor's backlinks? There are various sources available online that can do that for you.
7: Broken Link Building
Broken Link Building involves a three-step process:
Search for a relevant broken link on the website.
Create something similar to it.
Instead of linking to a dead resource, ask anyone to link to your working resources instead.
If you are searching for the right links, you have to deliver them first. Just don't restrict your post by linking to your internal pages; instead, link to other useful posts.
Link roundups are very powerful for networking and are an effective link-building strategy. The only thing that you require is other bloggers' blog posts.
How can you create link roundups? Start by finding blog posts relevant to your niche. For instance, if you are looking for a list of 30 blogs that deal with storing handbags efficiently, You can simply search for it on Google.
Also, focus on paying attention to your traffic and current link profile. Starts with a blog that can send you maximum traffic. This will encourage more blogs to link to your post. Remember, do not restrict linking to internal pages. Link your post with others, and they are most likely to reciprocate it.
9-Set up Content pillars.
If you want people to take your work seriously, then you need to write what people need. Create informative content—something that is useful for them. Content is the backbone of your business. Whether you are selling or making physical products, you need to deliver something that people can relate to.
The key to content is frequency. So, the question is, How frequently should you post?
Bombing with one piece of content after the other is not a good idea as it can lead to overloading; instead, create a pillar of content.
What are the content pillars? It is a tutorial-style article that aims to teach your audience something informative. When you design content pillars, you will no longer struggle to write and publish.
There are two ways in which you can easily build links. However, amidst all the strategies, backlinks can sometimes get lost. Here is why: the link can sometimes get removed from the linking page, or the linking page no longer exists.
Search for the reason for the loss, reach out to the owners, and ask them to put the links back.
11: Earn editorial links
Editorial links are added to provide value. These links are freely given by the sites, and they do not expect anything in return. However, your content should be compelling enough for people to link to it.
To earn editorial links, you need to start blogging, but with a twist and a strategy. Write content that provides information and gives tutorials. However, make sure that you only publish accurate data.
12: Internal Linking for SEO
An internal link is a link from one page on your site to another one. Through an internal link-building strategy, you can easily find content on your website. Users make use of links to navigate through your website and find the content they are looking for.
Search engines also use links to navigate your site; they won't be able to find your page if there are no links.
Apart from different tools available online, you should also work on designing effective content as a part of an effective internal link-building strategy.
External link-building strategies are used for receiving domains’ SEO, mainly because major search engines look at these votes as confidence in the linked webpage. These votes represent that the content on that page is valuable, credible, and useful.
There are various tools available online that can help you with external link-building strategies.
Building Links is not rocket science. The strategies that we have shared above will work for your website. It's a matter of executing them correctly. Do some strategies work better than others? Yes, of course! You can test each tactic to see which one works better, and afterward, you can build more links by investing less effort.