.adlp{--bg:#060710;--bg2:#0d0e21;--ros:#f43b73;--ros2:#ff6a98;--ros3:#b8104f;--line:rgba(255,255,255,.12);--mut:rgba(255,255,255,.7);--body:#4f4348;--head:#060710;--rule:#ffd1e3;--wash:#fff0f6;--card:#ffffff}
.adlp,.adlp *{box-sizing:border-box}
.adlp .adlp-wrap{width:100%;max-width:1200px;margin:0 auto;padding:0 16px}
.adlp img{max-width:100%}
.adlp svg{display:block}

/* hero */
.adlp-hero{position:relative;overflow:hidden;padding:112px 0 70px;background:linear-gradient(145deg,#060710 0%,#0d0e21 55%,#06060e 100%);color:#ffffff}
.adlp-hero::before{content:'';position:absolute;top:0;left:0;bottom:0;width:6px;background:var(--ros)}
.adlp-hero .adlp-wrap{position:relative;z-index:2;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:48px;align-items:center}
.adlp-hero .adlp-wrap>*{min-width:0}
.adlp-bc{display:flex;gap:8px;align-items:center;flex-wrap:wrap;font-size:12px;color:rgba(255,255,255,.5);margin:0 0 26px;position:static!important;width:auto!important;max-width:none!important;transform:none!important;padding:0!important;text-align:left!important}
.adlp-bc a{color:rgba(255,255,255,.5);text-decoration:none}
.adlp-bc a:hover{color:var(--ros2)}
.adlp-bc a,.adlp-bc span{font-size:12px!important;line-height:1.4!important;margin:0!important}
.adlp-eyebrow{display:inline-flex;align-items:center;gap:12px;font-size:10.5px;font-weight:800;letter-spacing:3.2px;text-transform:uppercase;color:var(--ros2);margin:0 0 18px}
.adlp-eyebrow::before{content:'';width:34px;height:2px;background:var(--ros);display:block}
.adlp-hero h1{color:#ffffff!important;text-align:left!important;font-weight:800!important;letter-spacing:-.8px!important;line-height:1.08!important;font-size:clamp(30px,4.3vw,54px)!important;margin:0 0 20px!important;max-width:none!important;width:100%!important}
.adlp-hero h1 em{font-style:normal;color:var(--ros2)}
.adlp-lede{color:#fff0f6!important;font-size:clamp(16px,1.5vw,18.5px)!important;line-height:1.7!important;margin:0 0 14px!important;text-align:left!important;max-width:none!important}
.adlp-sub{color:var(--mut)!important;font-size:15.5px!important;line-height:1.75!important;margin:0 0 30px!important;text-align:left!important;max-width:none!important}
.adlp-sub a{color:var(--ros2)!important;text-decoration:underline}
.adlp-acts{display:flex;gap:13px;flex-wrap:wrap}
.adlp-b1,.adlp-b2{display:inline-flex;align-items:center;justify-content:center;border-radius:4px;font-weight:700;font-size:15px;padding:15px 30px;text-decoration:none!important;cursor:pointer;transition:transform .16s,background .2s,border-color .2s}
.adlp-b1{background:var(--ros);color:#ffffff!important}
.adlp-b1:hover{background:#d4175f;transform:translateY(-2px)}
.adlp-b2{background:transparent;color:#ffffff!important;border:1px solid rgba(255,255,255,.35)}
.adlp-b2:hover{border-color:var(--ros2);transform:translateY(-2px)}
.adlp-hfig{margin:0;position:relative}
.adlp-hfig img{display:block;width:100%;height:auto;aspect-ratio:4/3;object-fit:cover;border-radius:14px;border:1px solid var(--line);box-shadow:0 30px 60px rgba(0,0,0,.45)}
.adlp-hstats{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:14px}
.adlp-hstats div{border:1px solid var(--line);border-radius:10px;background:rgba(255,255,255,.04);padding:12px 10px;text-align:center}
.adlp-hstats b{display:block;font-size:22px;color:#ffffff;font-weight:800;line-height:1.1}
.adlp-hstats span{display:block;font-size:11px;letter-spacing:1.2px;text-transform:uppercase;color:rgba(255,255,255,.55);margin-top:4px}
@media(max-width:980px){.adlp-hero .adlp-wrap{grid-template-columns:1fr}.adlp-hfig{max-width:560px}}
@media(max-width:600px){.adlp-hero{padding:90px 0 54px}.adlp-acts{flex-direction:column}.adlp-hstats b{font-size:18px}}

/* shells */
.adlp-sec{padding:78px 0;background:#ffffff;color:var(--body)}
.adlp-sec.wash{background:var(--wash)}
.adlp-sec.dark{background:linear-gradient(160deg,#060710 0%,#0d0e21 100%);color:var(--mut)}
.adlp-kick{font-size:11px;font-weight:800;letter-spacing:3px;text-transform:uppercase;color:var(--ros3);margin:0 0 12px;text-align:left}
.adlp-sec.dark .adlp-kick{color:var(--ros2)}
.adlp-h2{font-size:clamp(25px,3.2vw,40px)!important;font-weight:800!important;color:var(--head)!important;line-height:1.14!important;letter-spacing:-.5px!important;margin:0 0 16px!important;text-align:left!important;max-width:none!important;width:100%!important}
.adlp-sec.dark .adlp-h2{color:#ffffff!important}
.adlp-p{color:var(--body);font-size:16.5px;line-height:1.78;margin:0 0 14px;max-width:none!important;width:100%!important;text-align:left}
.adlp-sec.dark .adlp-p{color:var(--mut)}
.adlp-p a,.adlp-note a,.adlp-card p a{color:var(--ros3);font-weight:650}
.adlp-sec.dark .adlp-p a,.adlp-sec.dark .adlp-note a{color:var(--ros2)}
.adlp-note{margin:26px 0 0;font-size:14.5px;color:var(--body);line-height:1.7;max-width:none!important}
.adlp-sec.dark .adlp-note{color:var(--mut)}
.adlp-tag{display:inline-block;font-size:10.5px;font-weight:800;letter-spacing:1.6px;text-transform:uppercase;color:var(--ros3);border:1px solid rgba(184,16,79,.35);border-radius:999px;padding:4px 10px;background:#ffffff}
.adlp-sec.dark .adlp-tag{color:var(--ros2);border-color:rgba(255,106,152,.45);background:rgba(255,255,255,.04)}
.adlp-two{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:40px 56px;align-items:center}
.adlp-two>*{min-width:0}
.adlp-two.rev>figure,.adlp-two.rev>.adlp-art{order:2}
@media(max-width:900px){.adlp-two{grid-template-columns:1fr}.adlp-two.rev>figure,.adlp-two.rev>.adlp-art{order:0}}
.adlp-art{width:100%;max-width:520px;margin:0 auto}
.adlp-art svg{width:100%;height:auto}
.adlp-legend{list-style:none;margin:22px 0 0;padding:0;display:grid;gap:10px}
.adlp-legend li{display:flex;gap:12px;align-items:flex-start;font-size:15px;line-height:1.55;color:var(--body)}
.adlp-legend i{flex:0 0 14px;width:14px;height:14px;border-radius:50%;margin-top:5px;background:var(--ros)}
.adlp-legend li:nth-child(2) i{background:#ff6a98}
.adlp-legend li:nth-child(3) i{background:#ff9fc0}
.adlp-legend li:nth-child(4) i{background:#ffd1e3}
.adlp-legend li:nth-child(5) i{background:#fff0f6;border:1px solid #ff9fc0}
.adlp-legend b{color:var(--head)}
.adlp-inshort{margin:30px 0 0;border-left:4px solid var(--ros);background:var(--wash);padding:18px 22px;border-radius:0 10px 10px 0;font-size:15.5px;line-height:1.65;color:var(--head)}
.adlp-sec.dark .adlp-inshort{background:rgba(255,255,255,.05);color:#ffffff}

/* cards + grids */
.adlp-cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:16px;margin-top:34px}
.adlp-cards.four{grid-template-columns:repeat(4,1fr)}
.adlp-cards.five{grid-template-columns:repeat(5,1fr)}
@media(max-width:1000px){.adlp-cards.five{grid-template-columns:repeat(3,1fr)}.adlp-cards.four{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.adlp-cards.five,.adlp-cards.four{grid-template-columns:1fr 1fr}}
@media(max-width:400px){.adlp-cards.five,.adlp-cards.four{grid-template-columns:1fr}}
.adlp-card{background:var(--card);border:1px solid var(--rule);border-radius:12px;padding:22px 20px;color:var(--body);transition:transform .22s,box-shadow .22s}
.adlp-card:hover{transform:translateY(-4px);box-shadow:0 16px 34px rgba(6,7,16,.1)}
.adlp-sec.dark .adlp-card{background:rgba(255,255,255,.04);border-color:var(--line);color:var(--mut)}
.adlp-card .adlp-ic{width:44px;height:44px;border-radius:10px;background:var(--wash);display:flex;align-items:center;justify-content:center;margin-bottom:14px;color:var(--ros3)}
.adlp-sec.dark .adlp-card .adlp-ic{background:rgba(244,59,115,.12);color:var(--ros2)}
.adlp-card .adlp-ic svg{width:26px;height:26px}
.adlp-card .adlp-ic img{width:30px;height:30px;object-fit:contain}
.adlp-card h3{font-size:16.5px!important;font-weight:750!important;color:var(--head)!important;margin:0 0 6px!important;line-height:1.3!important;text-align:left!important}
.adlp-sec.dark .adlp-card h3{color:#ffffff!important}
.adlp-card p{font-size:14px;line-height:1.6;margin:0;color:var(--body)}
.adlp-sec.dark .adlp-card p{color:var(--mut)}
.adlp-card small{display:block;font-size:11px;letter-spacing:1.4px;text-transform:uppercase;color:var(--ros3);font-weight:800;margin-bottom:8px}
.adlp-sec.dark .adlp-card small{color:var(--ros2)}

/* ad types: compact tiles */
.adlp-tiles{display:grid;grid-template-columns:repeat(auto-fill,minmax(170px,1fr));gap:12px;margin-top:30px}
.adlp-tile{display:flex;gap:12px;align-items:center;background:#ffffff;border:1px solid var(--rule);border-radius:10px;padding:14px 14px;font-size:14px;font-weight:650;color:var(--head);line-height:1.3}
.adlp-tile svg{flex:0 0 28px;width:28px;height:28px;color:var(--ros3)}

/* timeline */
.adlp-steps{display:grid;grid-template-columns:repeat(6,1fr);gap:14px;margin-top:36px;position:relative}
.adlp-steps::before{content:'';position:absolute;left:4%;right:4%;top:22px;height:2px;background:linear-gradient(90deg,var(--ros),rgba(244,59,115,.25))}
.adlp-step{position:relative;padding-top:58px}
.adlp-step b{position:absolute;top:0;left:0;width:44px;height:44px;border-radius:50%;background:var(--bg);color:#ffffff;display:flex;align-items:center;justify-content:center;font-size:15px;font-weight:800;border:3px solid var(--ros);box-shadow:0 0 0 6px var(--wash)}
.adlp-step h3{font-size:15.5px!important;font-weight:750!important;color:var(--head)!important;margin:0 0 6px!important;line-height:1.3!important;text-align:left!important}
.adlp-step p{font-size:13.5px;line-height:1.58;margin:0;color:var(--body)}
@media(max-width:1000px){.adlp-steps{grid-template-columns:repeat(3,1fr)}.adlp-steps::before{display:none}}
@media(max-width:600px){.adlp-steps{grid-template-columns:1fr;gap:22px}.adlp-step{padding-top:0;padding-left:60px}}

/* ad mocks */
.adlp-ads{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:34px}
@media(max-width:800px){.adlp-ads{grid-template-columns:1fr}}
.adlp-ad{background:#ffffff;border:1px solid var(--rule);border-radius:12px;padding:20px 22px;color:var(--body);box-shadow:0 10px 30px rgba(6,7,16,.06)}
.adlp-ad .adlp-adtop{display:flex;justify-content:space-between;align-items:center;gap:10px;margin-bottom:12px;flex-wrap:wrap}
.adlp-ad .adlp-adtop span{font-size:11px;font-weight:800;letter-spacing:1.6px;text-transform:uppercase;color:var(--ros3)}
.adlp-ad .adlp-adtop em{font-size:11px;color:#8a7a80;font-style:normal}
.adlp-ad .adlp-url{font-size:12.5px;color:#6a5ae0;margin:0 0 4px;display:flex;align-items:center;gap:6px}
.adlp-ad .adlp-url i{display:inline-block;width:16px;height:16px;border-radius:50%;background:var(--ros);flex:0 0 16px}
.adlp-ad h3{font-size:19px!important;font-weight:650!important;color:#2a2c7a!important;margin:0 0 6px!important;line-height:1.3!important;text-align:left!important}
.adlp-ad p{font-size:14px;line-height:1.55;margin:0 0 10px;color:#4d5156}
.adlp-ad .adlp-links{display:flex;gap:8px;flex-wrap:wrap}
.adlp-ad .adlp-links span{font-size:12.5px;color:#2a2c7a;border:1px solid #e4e4e4;border-radius:999px;padding:4px 10px}
.adlp-ad .adlp-lp{margin-top:14px;border-top:1px dashed var(--rule);padding-top:12px;font-size:13px;color:var(--body);display:flex;gap:10px;align-items:flex-start}
.adlp-ad .adlp-lp svg{flex:0 0 22px;width:22px;height:22px;color:var(--ros3)}

/* example cards */
.adlp-ex .adlp-card{display:flex;flex-direction:column;gap:10px}
.adlp-ex .adlp-tag{align-self:flex-start}
.adlp-ex .adlp-geo{display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:700;color:var(--head);background:var(--wash);border-radius:999px;padding:5px 12px;width:fit-content}
.adlp-ex .adlp-geo svg{width:16px;height:16px;color:var(--ros3)}
.adlp-ex dl{margin:0;display:grid;grid-template-columns:auto 1fr;gap:6px 12px;font-size:13.5px}
.adlp-ex dt{font-weight:750;color:var(--ros3);font-size:11px;letter-spacing:1.2px;text-transform:uppercase;padding-top:2px}
.adlp-ex dd{margin:0;color:var(--body);line-height:1.5}

/* ROI / ROAS */
.adlp-form{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:30px}
@media(max-width:760px){.adlp-form{grid-template-columns:1fr}}
.adlp-formula{background:rgba(255,255,255,.05);border:1px solid var(--line);border-radius:12px;padding:24px}
.adlp-formula small{display:block;font-size:11px;letter-spacing:1.6px;text-transform:uppercase;color:var(--ros2);font-weight:800;margin-bottom:10px}
.adlp-formula .adlp-eq{display:flex;align-items:center;gap:12px;flex-wrap:wrap;color:#ffffff;font-weight:800;font-size:20px}
.adlp-formula .adlp-frac{display:inline-flex;flex-direction:column;align-items:center;font-size:14px;font-weight:650;color:#fff0f6}
.adlp-formula .adlp-frac span:first-child{border-bottom:2px solid var(--ros2);padding:0 6px 4px;margin-bottom:4px}
.adlp-formula p{margin:12px 0 0;font-size:14px;line-height:1.6;color:var(--mut)}
.adlp-bars{margin-top:30px;background:rgba(255,255,255,.04);border:1px solid var(--line);border-radius:12px;padding:20px 22px}
.adlp-bars svg{width:100%;height:auto;max-width:720px}
.adlp-bars em{display:block;font-size:12px;color:rgba(255,255,255,.55);font-style:normal;margin-top:8px}

/* report mock */
.adlp-rep{background:#ffffff;border:1px solid var(--rule);border-radius:14px;overflow:hidden;box-shadow:0 24px 50px rgba(6,7,16,.12)}
.adlp-rep .adlp-rtop{background:var(--bg);color:#ffffff;padding:14px 18px;display:flex;justify-content:space-between;align-items:center;gap:10px;font-size:13px;font-weight:700}
.adlp-rep .adlp-rtop span{font-size:11px;color:var(--ros2);letter-spacing:1.4px;text-transform:uppercase}
.adlp-rep .adlp-rbody{padding:18px;display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media(max-width:560px){.adlp-rep .adlp-rbody{grid-template-columns:1fr}}
.adlp-rep .adlp-rbox{border:1px solid var(--rule);border-radius:10px;padding:12px 14px}
.adlp-rep .adlp-rbox b{display:block;font-size:11px;letter-spacing:1.4px;text-transform:uppercase;color:var(--ros3);margin-bottom:8px}
.adlp-rep .adlp-rbox svg{width:100%;height:auto}
.adlp-rep .adlp-rbox ul{margin:0;padding:0 0 0 16px;font-size:13px;line-height:1.55;color:var(--body)}
.adlp-rep .adlp-rbox.wide{grid-column:1/-1}
.adlp-rfoot{padding:0 18px 16px;font-size:12px;color:#8a7a80}
.adlp-chk{list-style:none;margin:24px 0 0;padding:0;display:grid;gap:12px}
.adlp-chk li{display:flex;gap:12px;align-items:flex-start;font-size:15px;line-height:1.55;color:var(--body)}
.adlp-chk svg{flex:0 0 22px;width:22px;height:22px;color:var(--ros3);margin-top:2px}

/* ownership band */
.adlp-own{display:grid;grid-template-columns:auto 1fr auto;gap:28px;align-items:center;background:#ffffff;border:1px solid var(--rule);border-left:6px solid var(--ros);border-radius:12px;padding:26px 28px}
.adlp-own svg{width:56px;height:56px;color:var(--ros3)}
.adlp-own h3{font-size:20px!important;font-weight:800!important;color:var(--head)!important;margin:0 0 6px!important;text-align:left!important}
.adlp-own p{margin:0;font-size:15px;line-height:1.6;color:var(--body)}
@media(max-width:800px){.adlp-own{grid-template-columns:1fr}}

/* team band */
.adlp-team{position:relative;overflow:hidden;color:#ffffff}
.adlp-team .adlp-tbg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.adlp-team::after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(6,7,16,.94) 0%,rgba(6,7,16,.82) 55%,rgba(6,7,16,.6) 100%)}
.adlp-team .adlp-wrap{position:relative;z-index:2;padding-top:84px;padding-bottom:84px}
.adlp-team .adlp-h2,.adlp-team .adlp-p{color:#ffffff!important}
.adlp-team .adlp-kick{color:var(--ros2)}
.adlp-team .adlp-p{color:#fff0f6!important}
.adlp-tgrid{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-top:30px}
.adlp-tgrid div{border:1px solid rgba(255,255,255,.2);border-radius:10px;padding:16px 12px;background:rgba(255,255,255,.06);text-align:center}
.adlp-tgrid b{display:block;font-size:26px;font-weight:800;color:#ffffff;line-height:1.1}
.adlp-tgrid span{display:block;font-size:11px;letter-spacing:1.3px;text-transform:uppercase;color:rgba(255,255,255,.7);margin-top:5px}
@media(max-width:900px){.adlp-tgrid{grid-template-columns:repeat(3,1fr)}}
@media(max-width:520px){.adlp-tgrid{grid-template-columns:1fr 1fr}}
.adlp-offices{display:flex;gap:10px;flex-wrap:wrap;margin-top:22px}
.adlp-offices span{border:1px solid rgba(255,255,255,.3);border-radius:999px;padding:7px 14px;font-size:13px;font-weight:650;color:#ffffff}
.adlp-offices span.hq{background:var(--ros);border-color:var(--ros)}

/* hub */
.adlp-hub{display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:14px;margin-top:30px}
.adlp-hub a{display:block;background:#ffffff;border:1px solid var(--rule);border-radius:10px;padding:18px 18px;text-decoration:none!important;color:var(--head)!important;font-weight:700;font-size:15px;line-height:1.35;transition:transform .2s,border-color .2s}
.adlp-hub a:hover{transform:translateY(-3px);border-color:var(--ros)}
.adlp-hub a small{display:block;font-size:11.5px;color:var(--ros3);letter-spacing:1.2px;text-transform:uppercase;margin-bottom:6px;font-weight:800}
.adlp-hub a.pill{background:var(--bg);color:#ffffff!important;border-color:var(--bg)}
.adlp-hub a.pill small{color:var(--ros2)}

.adlp-cta{display:inline-block;background:var(--ros);color:#ffffff!important;padding:15px 34px;border-radius:4px;font-weight:700;font-size:15px;text-decoration:none!important;margin-top:34px;cursor:pointer;transition:background .2s,transform .16s}
.adlp-cta:hover{background:#d4175f;transform:translateY(-2px)}

/* Latest and Greatest Posts: UI only, wording untouched */
.adlp-posts.post-section{background:#060710!important;border-top:3px solid var(--ros)!important}
.adlp-posts .heading02{color:#ffffff!important}
.adlp-posts .post-slider .slider-item a{border:1px solid var(--line)!important;border-radius:6px!important;overflow:hidden!important;background:rgba(255,255,255,.04)!important;transition:all .25s ease!important}
.adlp-posts .post-slider .slider-item:hover a{border-color:var(--ros)!important;transform:translateY(-5px)!important;box-shadow:0 16px 40px rgba(0,0,0,.45)!important}
.adlp-posts .post-slider .slider-item .post-info .heading03{color:var(--ros2)!important}
.adlp-posts .post-slider .slider-item .post-info span{color:var(--ros2)!important}