/* ─── Bangalore PPC: emerald on forest-black, funnel motif (prefix ablp-, 3 Oct 2026 v2) ─── */
.ablp{--bg:#0d0f2e;--bg2:#1a1b54;--em:#9d98f6;--em2:#d3ccf7;--lime:#ffc861;--line:rgba(255,255,255,.12);--mut:rgba(255,255,255,.72);--body:#4c5168;--head:#0d0f2e;--rule:#e4e6f1;--wash:#f7f8fc;--card:#ffffff}
.ablp *{box-sizing:border-box}
.ablp-w{width:100%;max-width:1200px;margin:0 auto;padding:0 16px}
.ablp-sec{padding:76px 0;background:#ffffff;color:var(--body)}
.ablp-sec.wash{background:var(--wash)}
.ablp-sec.dark{background:linear-gradient(165deg,#0d0f2e 0%,#1a1b54 100%);color:var(--mut)}
.ablp-kick{font-size:11px;font-weight:800;letter-spacing:3px;text-transform:uppercase;color:#6a5ae0;margin:0 0 12px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;text-align:left}
.ablp-sec.dark .ablp-kick{color:var(--em2)}
.ablp-h2{font-size:clamp(25px,3.2vw,40px)!important;font-weight:800!important;color:var(--head)!important;line-height:1.14!important;letter-spacing:-.5px!important;margin:0 0 16px!important;text-align:left!important;max-width:none!important;width:100%!important;text-transform:none!important}
.ablp-sec.dark .ablp-h2{color:#ffffff!important}
.ablp-p{color:var(--body);font-size:16.5px;line-height:1.78;margin:0 0 14px;max-width:none!important;width:100%!important;text-align:left}
.ablp-sec.dark .ablp-p{color:var(--mut)}
.ablp-p a{color:#6a5ae0;font-weight:650}
.ablp-sec.dark .ablp-p a{color:var(--em2)}
.ablp h3{text-align:left!important;text-transform:none!important}
.ablp-split{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:40px 56px;align-items:center}
.ablp-split.rev>.ablp-fig{order:-1}
@media(max-width:900px){.ablp-split{grid-template-columns:minmax(0,1fr)}.ablp-split.rev>.ablp-fig{order:0}}
.ablp-fig{min-width:0}
.ablp-fig svg{display:block;width:100%;height:auto}
.ablp-fig img{display:block;width:100%;height:auto;border-radius:14px;object-fit:cover;aspect-ratio:4/3}
.ablp-short{margin:26px 0 0;padding:18px 22px;border-left:4px solid var(--em);background:var(--wash);border-radius:0 10px 10px 0;color:var(--head);font-size:15.5px;line-height:1.65}
.ablp-short b{color:#6a5ae0;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:11px;letter-spacing:2px;text-transform:uppercase;display:block;margin-bottom:4px}
.ablp-sec.dark .ablp-short{background:rgba(255,255,255,.06);color:#ffffff}
.ablp-sec.dark .ablp-short b{color:var(--em2)}
.ablp-cta{display:inline-block;background:var(--em);color:#0d0f2e!important;padding:15px 32px;border-radius:7px;font-weight:700;font-size:15px;text-decoration:none!important;margin-top:30px;cursor:pointer;transition:background .2s,transform .16s;box-shadow:0 12px 30px rgba(157,152,246,.26)}
.ablp-cta:hover{background:#b4a9ff;transform:translateY(-2px)}
.ablp-ill{display:inline-block;font-size:10.5px;letter-spacing:1.4px;text-transform:uppercase;color:#6a5ae0;border:1px solid #dfe2f6;border-radius:99px;padding:3px 10px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;background:#ffffff}
.ablp-sec.dark .ablp-ill{color:var(--em2);border-color:rgba(211,204,247,.4);background:rgba(255,255,255,.05)}

/* ── hero ── */
.ablp-hero{position:relative;overflow:hidden;padding:110px 0 70px;background:linear-gradient(150deg,#0d0f2e 0%,#1a1b54 58%,#0d0f2e 100%);color:#ffffff}
.ablp-hero::before{content:'';position:absolute;inset:0;pointer-events:none;background-image:radial-gradient(rgba(211,204,247,.14) 1px,transparent 1px);background-size:26px 26px;mask-image:linear-gradient(180deg,#000000,transparent 80%);-webkit-mask-image:linear-gradient(180deg,#000000,transparent 80%)}
.ablp-hero .ablp-w{position:relative;z-index:2;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(300px,.85fr);gap:36px 60px;align-items:center}
@media(max-width:980px){.ablp-hero .ablp-w{grid-template-columns:minmax(0,1fr)}.ablp-hero{padding:92px 0 56px}}
.ablp-bc{display:flex;gap:8px;align-items:center;flex-wrap:wrap;font-size:12px;color:rgba(255,255,255,.5);margin:0 0 24px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;position:static!important;transform:none!important;padding:0!important;width:auto!important;text-align:left!important}
.ablp-bc a{color:rgba(255,255,255,.5);text-decoration:none}
.ablp-bc a:hover{color:var(--em2)}
.ablp-eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:10.5px;font-weight:800;letter-spacing:3px;text-transform:uppercase;color:var(--em2);margin:0 0 18px}
.ablp-eyebrow::before{content:'';width:10px;height:10px;background:var(--em);transform:rotate(45deg);display:block}
.ablp-hero h1{color:#ffffff!important;text-align:left!important;font-weight:800!important;letter-spacing:-.9px!important;line-height:1.08!important;font-size:clamp(30px,4.4vw,54px)!important;margin:0 0 20px!important;max-width:none!important;text-transform:none!important}
.ablp-hero h1 em{font-style:normal;color:var(--em2)}
.ablp-lede{color:#f0f2fb!important;font-size:clamp(16px,1.5vw,18.5px)!important;line-height:1.72!important;margin:0 0 26px!important;text-align:left!important;max-width:none!important}
.ablp-lede a{color:var(--em2)!important;text-decoration:underline}
.ablp-acts{display:flex;gap:12px;flex-wrap:wrap}
.ablp-b1,.ablp-b2{display:inline-flex;align-items:center;border-radius:7px;font-weight:700;font-size:15px;padding:14px 28px;text-decoration:none!important;cursor:pointer;transition:transform .16s,background .2s,border-color .2s}
.ablp-b1{background:var(--em);color:#0d0f2e!important;box-shadow:0 12px 32px rgba(157,152,246,.3)}
.ablp-b1:hover{background:#b4a9ff;transform:translateY(-2px)}
.ablp-b2{background:rgba(255,255,255,.05);color:#ffffff!important;border:1px solid var(--line)}
.ablp-b2:hover{border-color:var(--em2);background:rgba(157,152,246,.12);transform:translateY(-2px)}
.ablp-stats{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:10px;margin-top:38px;grid-column:1/-1}
.ablp-stats div{border:1px solid var(--line);border-radius:10px;padding:14px 12px;background:rgba(255,255,255,.04)}
.ablp-stats b{display:block;font-size:24px;font-weight:800;color:var(--em2);letter-spacing:-.5px;line-height:1.1}
.ablp-stats span{display:block;font-size:12px;color:rgba(255,255,255,.66);margin-top:4px}
@media(max-width:760px){.ablp-stats{grid-template-columns:repeat(2,minmax(0,1fr))}.ablp-stats div:last-child{grid-column:1/-1}}
@media(max-width:600px){.ablp-acts{flex-direction:column}.ablp-b1,.ablp-b2{justify-content:center}}
.ablp-hv{position:relative}
.ablp-hv::before{content:'';position:absolute;inset:-20px;background:radial-gradient(55% 50% at 50% 50%,rgba(157,152,246,.26),transparent 70%);filter:blur(14px);pointer-events:none}
.ablp-hv svg{position:relative;display:block;width:100%;height:auto;max-width:460px;margin:0 auto}
.ablp-hv figcaption{position:relative;text-align:center;font-size:12px;color:rgba(255,255,255,.6);margin-top:10px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace}

/* ── where you are vs where ads go ── */
.ablp-two{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:22px;margin-top:34px}
@media(max-width:860px){.ablp-two{grid-template-columns:minmax(0,1fr)}}
.ablp-box{border:1px solid var(--rule);border-radius:14px;padding:26px;background:var(--card)}
.ablp-box.hl{background:linear-gradient(165deg,#0d0f2e,#1a1b54);border-color:transparent;color:var(--mut)}
.ablp-box h3{font-size:19px!important;font-weight:800!important;color:var(--head)!important;margin:0 0 8px!important;line-height:1.25!important}
.ablp-box.hl h3{color:#ffffff!important}
.ablp-box p{font-size:14.5px;line-height:1.68;margin:0 0 10px;color:var(--body)}
.ablp-box.hl p{color:var(--mut)}
.ablp-box .ic{display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:12px;background:#f8f9fd;margin-bottom:16px}
.ablp-box.hl .ic{background:rgba(157,152,246,.18)}
.ablp-ladder{display:grid;grid-template-columns:repeat(7,minmax(0,1fr));gap:6px;margin:18px 0 0;list-style:none;padding:0}
.ablp-ladder li{text-align:center;font-size:11.5px;line-height:1.3;color:#f0f2fb;padding:0}
.ablp-ladder li svg{display:block;width:100%;max-width:56px;height:auto;margin:0 auto 6px}
.ablp-ladder li span{display:block}
@media(max-width:600px){.ablp-ladder{grid-template-columns:repeat(4,minmax(0,1fr));gap:10px 6px}}
.ablp-chips{display:flex;flex-wrap:wrap;gap:8px;margin:14px 0 0}
.ablp-chips span{font-size:12.5px;border:1px solid var(--rule);border-radius:99px;padding:6px 12px;background:#ffffff;color:var(--head)}
.ablp-box.hl .ablp-chips span{border-color:var(--line);background:rgba(255,255,255,.05);color:#ffffff}

/* ── platform / format grids ── */
.ablp-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:14px;margin-top:34px}
.ablp-grid.tight{grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:12px}
.ablp-t{border:1px solid var(--rule);border-radius:12px;padding:20px 18px;background:var(--card);display:flex;flex-direction:column;gap:10px;min-width:0}
.ablp-sec.dark .ablp-t{background:rgba(255,255,255,.05);border-color:var(--line)}
.ablp-t .lg{display:flex;align-items:center;justify-content:center;width:44px;height:44px;border-radius:11px;background:#f8f9fd;flex:none}
.ablp-sec.dark .ablp-t .lg{background:rgba(255,255,255,.92)}
.ablp-t .lg img{max-width:26px;max-height:26px;width:auto;height:auto;display:block}
.ablp-t h3{font-size:15.5px!important;font-weight:750!important;color:var(--head)!important;margin:0!important;line-height:1.3!important}
.ablp-sec.dark .ablp-t h3{color:#ffffff!important}
.ablp-t p{font-size:13.5px;line-height:1.6;margin:0;color:var(--body)}
.ablp-sec.dark .ablp-t p{color:var(--mut)}

/* ── strategy timeline ── */
.ablp-steps{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:14px;margin-top:38px;position:relative;list-style:none;padding:0}
.ablp-steps::before{content:'';position:absolute;left:4%;right:4%;top:22px;height:2px;background:linear-gradient(90deg,var(--em),var(--em2))}
.ablp-steps li{position:relative;padding-top:58px}
.ablp-steps li::before{content:attr(data-n);position:absolute;top:0;left:0;width:46px;height:46px;border-radius:50%;background:var(--bg);border:2px solid var(--em);color:var(--em2);font-weight:800;font-size:15px;display:flex;align-items:center;justify-content:center;font-family:ui-monospace,SFMono-Regular,Menlo,monospace}
.ablp-steps h3{font-size:15px!important;font-weight:750!important;color:#ffffff!important;margin:0 0 6px!important;line-height:1.3!important}
.ablp-steps p{font-size:13.5px;line-height:1.6;margin:0;color:var(--mut)}
@media(max-width:1000px){.ablp-steps{grid-template-columns:repeat(3,minmax(0,1fr))}.ablp-steps::before{display:none}}
@media(max-width:560px){.ablp-steps{grid-template-columns:minmax(0,1fr)}.ablp-steps li{padding-top:0;padding-left:60px}}

/* ── funnel by platform ── */
.ablp-fun{display:grid;grid-template-columns:minmax(220px,.6fr) minmax(0,1.4fr);gap:28px 40px;align-items:center;margin-top:34px}
@media(max-width:820px){.ablp-fun{grid-template-columns:minmax(0,1fr)}.ablp-fun svg{max-width:320px;margin:0 auto}}
.ablp-rows{display:grid;gap:10px}
.ablp-row{display:grid;grid-template-columns:150px minmax(0,1fr);gap:14px;align-items:center;border:1px solid var(--rule);border-radius:10px;padding:14px 16px;background:#ffffff}
.ablp-row b{font-size:14px;color:var(--head);display:flex;align-items:center;gap:8px}
.ablp-row b i{display:block;width:12px;height:12px;border-radius:3px;flex:none}
.ablp-row span{font-size:13.5px;color:var(--body);line-height:1.55}
@media(max-width:560px){.ablp-row{grid-template-columns:minmax(0,1fr)}}

/* ── business example cards ── */
.ablp-cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:16px;margin-top:34px}
.ablp-c{border:1px solid var(--rule);border-radius:14px;padding:22px;background:var(--card);min-width:0}
.ablp-c svg{display:block;width:72px;height:72px;margin-bottom:14px}
.ablp-c h3{font-size:17px!important;font-weight:800!important;color:var(--head)!important;margin:0 0 4px!important;line-height:1.3!important}
.ablp-c .geo{display:inline-block;font-size:11px;letter-spacing:1.6px;text-transform:uppercase;color:#6a5ae0;font-weight:800;margin-bottom:12px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace}
.ablp-c dl{margin:0;display:grid;gap:8px}
.ablp-c dt{font-size:11px;letter-spacing:1.4px;text-transform:uppercase;color:#7d839a;font-weight:700}
.ablp-c dd{margin:0 0 4px;font-size:13.5px;line-height:1.55;color:var(--body)}

/* ── ROI / ROAS / CAC ── */
.ablp-kpi{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px;margin-top:34px}
.ablp-k{border:1px solid var(--line);border-radius:14px;padding:24px;background:rgba(255,255,255,.05)}
.ablp-k b{display:block;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:var(--em2);font-family:ui-monospace,SFMono-Regular,Menlo,monospace;margin-bottom:10px}
.ablp-k .f{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:14px;color:#ffffff;background:rgba(0,0,0,.25);border-radius:8px;padding:12px 14px;margin:0 0 12px;line-height:1.5;overflow-wrap:anywhere}
.ablp-k .f em{font-style:normal;color:var(--lime)}
.ablp-k p{font-size:14px;line-height:1.65;margin:0;color:var(--mut)}
.ablp-chain{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:10px;margin-top:30px}
.ablp-ev{border:1px solid var(--line);border-radius:10px;padding:16px;background:rgba(255,255,255,.04);position:relative}
.ablp-ev small{display:block;font-size:10.5px;font-weight:800;letter-spacing:2px;text-transform:uppercase;color:var(--em2);margin-bottom:6px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace}
.ablp-ev h3{font-size:15px!important;font-weight:750!important;color:#ffffff!important;margin:0 0 6px!important;line-height:1.3!important}
.ablp-ev p{color:var(--mut);font-size:13px;line-height:1.6;margin:0}
.ablp-ev i{display:block;height:6px;border-radius:3px;background:linear-gradient(90deg,var(--em),var(--em2));margin-top:12px}
.ablp-ev:nth-child(2) i{width:70%}.ablp-ev:nth-child(3) i{width:42%}.ablp-ev:nth-child(4) i{width:22%;background:linear-gradient(90deg,var(--lime),#ffe3a3)}
@media(max-width:760px){.ablp-chain{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* ── tracking icon row ── */
.ablp-track{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px;margin-top:34px}
.ablp-tr{border:1px solid var(--rule);border-radius:12px;padding:18px 14px;background:#ffffff;text-align:center}
.ablp-tr .lg{display:flex;align-items:center;justify-content:center;width:52px;height:52px;border-radius:14px;background:#f8f9fd;margin:0 auto 10px}
.ablp-tr .lg img{max-width:30px;max-height:30px;width:auto;height:auto;display:block}
.ablp-tr b{display:block;font-size:14px;color:var(--head);margin-bottom:4px}
.ablp-tr span{display:block;font-size:12.5px;color:var(--body);line-height:1.5}

/* ── report mockup ── */
.ablp-rep{border:1px solid var(--rule);border-radius:16px;background:#ffffff;box-shadow:0 20px 50px rgba(13,15,46,.12);overflow:hidden}
.ablp-rep .bar{display:flex;align-items:center;gap:8px;padding:12px 16px;background:var(--bg);color:#ffffff}
.ablp-rep .bar i{width:10px;height:10px;border-radius:50%;background:rgba(255,255,255,.25);display:block}
.ablp-rep .bar b{margin-left:8px;font-size:12px;font-weight:700;letter-spacing:1.4px;text-transform:uppercase;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;color:var(--em2)}
.ablp-rep .bd{padding:18px}
.ablp-rep .kp{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;margin-bottom:14px}
.ablp-rep .kp div{border:1px solid var(--rule);border-radius:8px;padding:10px 12px}
.ablp-rep .kp small{display:block;font-size:10.5px;letter-spacing:1.2px;text-transform:uppercase;color:#7d839a}
.ablp-rep .kp b{display:block;font-size:15px;color:var(--head);margin-top:3px}
.ablp-rep svg{display:block;width:100%;height:auto}
.ablp-rep ul{margin:14px 0 0;padding:0;list-style:none;display:grid;gap:6px}
.ablp-rep li{font-size:13px;color:var(--body);padding-left:18px;position:relative;line-height:1.5}
.ablp-rep li::before{content:'';position:absolute;left:0;top:8px;width:8px;height:8px;border-radius:2px;background:var(--em)}
@media(max-width:480px){.ablp-rep .kp{grid-template-columns:minmax(0,1fr)}}
.ablp-bul{margin:14px 0 0;padding:0;list-style:none;display:grid;gap:10px}
.ablp-bul li{position:relative;padding-left:30px;font-size:15px;line-height:1.6;color:var(--body)}
.ablp-sec.dark .ablp-bul li{color:var(--mut)}
.ablp-bul li::before{content:'';position:absolute;left:0;top:6px;width:18px;height:18px;border-radius:50%;background:#f8f9fd;border:2px solid var(--em)}
.ablp-sec.dark .ablp-bul li::before{background:rgba(157,152,246,.2)}

/* ── account ownership ── */
.ablp-own{display:grid;grid-template-columns:repeat(auto-fit,minmax(270px,1fr));gap:16px;margin-top:30px}
.ablp-o{border:1px solid var(--rule);border-radius:14px;padding:24px;background:#ffffff}
.ablp-o.on{border-color:var(--em);box-shadow:0 0 0 4px rgba(157,152,246,.12)}
.ablp-o b{display:block;font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#6a5ae0;margin-bottom:8px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace}
.ablp-o h3{font-size:18px!important;font-weight:800!important;color:var(--head)!important;margin:0 0 8px!important;line-height:1.3!important}
.ablp-o p{font-size:14.5px;line-height:1.65;margin:0;color:var(--body)}

/* ── team band ── */
.ablp-team{position:relative;padding:0;background:#0d0f2e;color:#ffffff;overflow:hidden}
.ablp-team .ablp-w{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:0 56px;align-items:center;padding-top:0;padding-bottom:0}
.ablp-team figure{margin:0;height:100%;min-height:380px}
.ablp-team figure img{width:100%;height:100%;min-height:380px;object-fit:cover;display:block;border-radius:0}
.ablp-team .tx{padding:64px 0}
.ablp-team .ablp-h2{color:#ffffff!important}
.ablp-team .ablp-p{color:var(--mut)}
.ablp-loc{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}
.ablp-loc span{font-size:12.5px;border:1px solid var(--line);border-radius:99px;padding:6px 12px;color:#ffffff;background:rgba(255,255,255,.05)}
.ablp-loc span.hq{border-color:var(--em);color:var(--em2)}
@media(max-width:900px){.ablp-team .ablp-w{grid-template-columns:minmax(0,1fr)}.ablp-team figure,.ablp-team figure img{min-height:240px;max-height:320px}.ablp-team .tx{padding:44px 0 56px}}

/* ── hub links ── */
.ablp-hub{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:14px;margin-top:30px}
.ablp-l{display:flex;gap:14px;align-items:flex-start;border:1px solid var(--rule);border-radius:12px;padding:18px;background:#ffffff;text-decoration:none!important;transition:border-color .2s,transform .2s}
.ablp-l:hover{border-color:var(--em);transform:translateY(-3px)}
.ablp-l .ic{flex:none;width:40px;height:40px;border-radius:10px;background:#f8f9fd;display:flex;align-items:center;justify-content:center}
.ablp-l b{display:block;font-size:15px;color:var(--head);margin-bottom:3px}
.ablp-l span{display:block;font-size:13px;color:var(--body);line-height:1.5}
.ablp-l.pl{background:linear-gradient(165deg,#0d0f2e,#1a1b54);border-color:transparent}
.ablp-l.pl b{color:#ffffff}.ablp-l.pl span{color:var(--mut)}.ablp-l.pl .ic{background:rgba(157,152,246,.2)}
.ablp-areas{margin-top:26px;font-size:13.5px;color:var(--body);line-height:1.7}
.ablp-areas b{color:var(--head)}

/* ── posts block: UI only, wording untouched ── */
.ablp-posts.post-section{background:var(--bg)!important;border-top:3px solid var(--em)!important}
.ablp-posts .heading02{color:#ffffff!important}
.ablp-posts .post-slider .slider-item a{border:1px solid var(--line)!important;border-radius:10px!important;overflow:hidden!important;background:rgba(255,255,255,.04)!important;transition:all .25s ease!important}
.ablp-posts .post-slider .slider-item:hover a{border-color:var(--em)!important;transform:translateY(-5px)!important;box-shadow:0 18px 44px rgba(0,0,0,.5)!important}
.ablp-posts .post-slider .slider-item .post-info .heading03{color:var(--em2)!important}
.ablp-posts .post-slider .slider-item .post-info span{color:var(--em2)!important}